Today’s Rate This Ad column reviews a Starbucks ad which was placed programmatically with Lamar Advertising on Vistar’s platform. See comments by Ian Dallimore, Lamar Advertising VP of Digital Growth and GM of Programmatic at end. Programmatic creative can’t always be evaluated with the same rules as directional creative. Rate […]
Today’s podcast guest is Rob Jackson the founder and Creative Director of Extra Credit Projects talks about humor, out of home design mistakes and why his firm never tires of doing good. Your firm is marked by an impish sense of humor. We try to get attention…not always humor. You […]
The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it comfortably the world’s biggest all-format digital Out of Home campaign ever launched. The rate card value of the media space provided, is estimated at US$40m to date, way ahead of the […]
Washington, D.C. – Nature’s essential workers will be front and center on ad space donated by members of the Out of Home Advertising Association of America (OAAA) to support EARTHDAY.ORG. Launching on the first day of Climate Week, September 21, the campaign features plants and animals that provide essential services […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
With this year’s U.S. Presidential Election cycle in full swing, Daily Billboard Blog thought we’d take a look at three ad creatives this month that capitalize on voting season to help their products stand out in the city skyline. First up is this patriotic ‘Freedom to choose’ billboard for convenience store […]
NEW YORK, Sept. 9, 2020 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT), one of the nation’s largest out of home advertisers, today officially launched ‘MOMENTS by OUTFRONT,’ its new content and publisher platform bringing editorial style content to key audiences throughout New York City. The content experiences are curated specifically […]
This Extra Credit Projects design for Burkhart Advertising is Insider’s favorite Labor Day creative. It’s got two attributes of an Extra Credit Projects job – a fresh approach and an impish sense of humor. [wpforms id=”9787″] Paid Advertisement
San Francisco, CA, September 1, 2020 – Reddit is calling on its 430m+ strong community to harness the power of voting with a new marketing campaign that encourages users to exercise their rights at the polls as enthusiastically as they do on their Reddit feeds. Launching Tuesday, September 1 on National […]
Submissions are OPEN for OUTFRONT’s OUTFRAME competition. Artists will submit their interpretation of the theme ‘out of love.’ The winning work will run on digital billboards across America for two weeks in November, directly following the presidential election. For more details we bring you Liz Rave, OUTFRONT’s Senior Director, Marketing, […]
