Creative

Allvision Puts Moms in Spotlight for Mothers Day

Toronto – May 10, 2021 Allvision celebrated Mother’s Day with a contest to help people show their love to mom in a bigger, bolder way.  Winners received a week-long spot on Allvision’s digital superboards with a photo and message proclaiming their love and gratitude to their mothers. “My mom does […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Would You Run This Copy?

A Calvert County sign is flying around twitter and social media.  Here’s a picture of the sign.  Twitter has censored the sign but it’s easy to see what the billboard says.   Insider’s take:  We think this sign goes too far.  Political discourse is great but name calling has no […]

Lamar’s Teacher Appreciation Campaign Receives 2,500 Submissions

In April Billboard Insider wrote about Lamar’s Teacher Appreciation week campaign which is running this week.  The campaign allows anyone to submit a teacher to be honored by completing an online form.  Lamar has received over 2,500 submissions so far, and teachers will be displayed on more than 620 digital […]

Extra Credit Projects Runs Fly Safe Campaign for Grand Rapids Airport

GRAND RAPIDS, MICH — The new advertising campaign for Gerald R. Ford International Airport (GFIA) encourages safe travels this season in West Michigan. The 2021 “Fly Safe. Fly Ford.” initiative, and marketing efforts were developed by advertising and design agency, Extra Credit Projects (ECP). “ The campaign features a continued […]

Billboard Campaign Attempts to Solve TN Murder Case

Ike Wingate of Wingate Media is organizing a digital billboard campaign to solve a murder case in Tennessee.  Insider talked with Wingate. Ike, what case are you trying to solve? A good friend and all around great man was murdered at his home 2 weeks ago. His name was Jim […]

Fast and Simple

GRAND RAPIDS, MICH — Look fast! New OOH for FASTSIGNS is catching audience’s attention along West Michigan highways. Creative and media strategy by advertising agency, Extra Credit Projects (ECP) using billboards to drive their message of delivering fast signs to their customers. “It’s about finding the simplest form of an […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Extra Credit Projects Campaign Supports Earth Day

GRAND RAPIDS, MICH— Midwest advertising agency Extra Credit Projects (ECP) is bringing international awareness and creativity to climate issues through its partnership with Out of Home Advertising Association of America (OAAA) and EARTHDAY.ORG. The campaign supporting EARTHDAY.ORG aims to engage people in conversation and action around climate restoration. “We are […]

Lamar to Honor Teachers on Billboards

Baton Rouge, LA – April 20, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that the company will honor teachers and educators across its national digital billboard network in celebration of Teacher Appreciation Week 2021, taking place May 3-7. […]