By Dr. Saikrishna Gajavelly, CEO Mera Hoardings Out Of Home Advertising Roots Found In Ancient India Date Backs To 3-5000Bc Outdoor advertising is one of the most affordable forms of marketing in the Sign industry. Even the ancient world had Billboards or Signboards something a lot like them. Indus valley […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
CHICAGO – From now until January 3, The Salvation Army is transforming the CTA Red Line into the Rescue Christmas Express. The exterior and interior of two train cars are wrapped to match the colors of the iconic Red Kettles. The cars will feature messaging on the unprecedented need in […]
Signage Expert Brad Getter (www.bradgetter.com) highlighted a great design tool while commenting on this week’s Rate This Ad column by Melody Roberts. Melody’s review of the Tachi Palace ad was spot on. This is an issue I’ve seen far too often, and this kind of art is what gives outdoor […]
Chattanooga, TN – For the eleventh consecutive year Greg Callaham Graphic Design has earned national recognition for creative excellence in advertising design. Callaham received five American Graphic Design Awards from Graphic Design USA, a national trade publication, for his work on behalf of AdWorks Outdoor Advertising, Explore Chattanooga, Hollywog, Lake […]
Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and […]
Allentown, Pa. – Vegan foods are selling like hotcakes, so Thanksgiving is morphing into “ThanksVegan”—and PETA is encouraging Pennsylvanians to hop on the trend via its billboard that just went up directly across the street from Popeyes to counter the fast-food chain’s seasonal Cajun Style Turkey and push everyone to give turkeys a […]
Lil Nas X, whose country rap single “Old Town Road” achieved viral popularity via TikTok in 2019 earning him diamond certification, is seen filming a live TikTok video to promote the release of his new single “Holiday” in front of the Sunset Blvd billboard he booked through MilkMoney. Insider talked […]
New York, New York – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today announced it will partner with No Kid Hungry to launch a nationwide digital billboard campaign to help connect kids to the food they need this holiday season. Promoting resources from No Kid Hungry, a national campaign to […]
