Creative

Digital Billboard Execution Makes The Difference

By Robert Klausmeier, VP Sales, Renfroe Digital Outdoor Choosing advertising…..it can be hard, right? The media world has splintered into such a fragmented space of ways to deliver content, the choices are exhaustingly vast. Each media outlet comes with a group of professional and polished sales people all holding a […]

Mesmerize Gives Away Free Ads to Charitable Organizations

NEW YORK, April 5, 2021 /PRNewswire/ — Mesmerize (www.mesmerize.com), a prominent out-of-home media company specializing in patient education at the point of care, announced the expansion of its Giving Tuesday initiative to include pro bono media donated to charitable organizations in addition to a monetary donation. Beginning in 2020, Mesmerize implemented a […]

Travis Scott Turns to MilkMoney for Cacti Launch Campaign

MilkMoney Founder and CEO Sam Keywanfar with Travis Scott at the launch of Cacti in West Hollywood. MilkMoney just finished a remarkable OOH campaign for Cacti, Travis Scott’s hard seltzer brand with Anheuser-Busch.  Billboard Insider interviewed Sam Keywanfar, Founder and CEO of MilkMoney. How long have you guys been working […]

Creative Wins, Still

By Jodi Senese, CMO, OUTFRONT Media 70% of an ad’s effectiveness comes from the creative. 100% of boring ads don’t matter. 19%- nearly one in five- of Obie nominations awarded to OUTFRONT Studios. As the ad world shifts, debates, and relies more heavily on data-fueled and programmatically delivered displays, it […]

World Unity Inc PSA promotes Equality, Diversity and Inclusion

  World Unity Inc. is running PSA ads on billboards in California, Oregon, Minnesota, Colorado and Georgia to overcome racism and all forms of discrimination including the increased prejudices towards Asian Americans across the country.  The company’s founder Sara Ting would like to take the campaign nationwide.   To get a […]

2021 OBIE Awards Finalist Announced

  The Out of Home Advertising Association of America (OAAA) has revealed 137 finalists for the 2021 OBIE Awards. Now in its 79th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) advertising medium. […]

Intersection Forms in House Lab for Creative Ads

New York, NY –  March 24, 2021 – Intersection, the leading smart cities media and technology company, today announced the launch of Creative Labs, a new in-house service that provides clients with consultation, design services and production for their digital, static and specialty media out of home (OOH) campaigns. With […]

Extra Credit Projects Ideatour Billboard

GRAND RAPIDS, MICH — Midwest advertising agency, Extra Credit Projects (ECP), is at it again with a new billboard spotted in Grand Rapids.West Michigan’s most award-winning design firm, ECP is known for its simplicity and success in outdoor advertising for many of its regional and national clients.“We have always believed in outdoor ideas that are creatively road relevant. It’s […]

Durden Outdoor’s Eye-Catching Extensions

Durden Outdoor is running two eye-catching billboards for a client.  One billboard has a 7 foot waving arm and one billboard has a 19 foo0t 3D inflatable pillow.  Insider talked with Bill Durden about the project. How did you come up with the idea for the arm and pillow. This […]