Business

Nancy Fletcher on Why You Should Attend the OOH Conference 2019

OAAA President and CEO Nancy Fletcher was a guest on last week’s Billboard Insider podcast.  Nancy talked about the upcoming OOH Conference. Why Should Someone Plan to attend the May 20-22 OOH Conference? It’s going to be amazing.  It’s at the Aria Resort in Las Vegas.  It’s equal parts celebration, […]

Geopath Market Spotlight: Springfield, MO

Did you know: Springfield National Cemetery is the only cemetery in the nation where soldiers from both sides of the Civil War are buried side by side. The Battle of Wilson’s Creek which occurred  close to Springfield, was a major confrontation between North and south forces during the Civil War. […]

Company of the Day: Premier Signs

Company:  Premier Signs Markets: Minnesota, North Dakota Headquarters: 601 1st St N, PO Box 66, Mentor Minnesota  56736 Phone: 218-637-3000 Email: nick@premiersignsmn.com Premier Signs operates 120 static billboard faces and three digital billboards in Northwest Minnesota and Eastern North Dakota.  The firm also has a signboard and banner business.  The firm […]

Boston Omaha Announces 2018 Financial Results

OMAHA, Neb.–(BUSINESS WIRE)– Boston Omaha Corporation (BOMN) announced its financial results for the fiscal year ended December 31, 2018 in connection with filing its Annual Report on Form 10-K with the Securities and Exchange Commission.  Boston Omaha is the parent company of Link Media Outdoor. Here is summary financial data […]

Programmatic – A Hot Topic at #OOH2019

By Stephen Freitas OAAA Chief Marketing Officer Massive disruption is changing the media business. A driving force of change is programmatic buying and selling, a game-changing technology that has reinvented the way media is transacted. Bolstered by bold innovation, the OOH industry is gaining traction as a programmatic-enabled channel that […]

Company of the Day – Porter Outdoor Advertising

Company: Porter Outdoor Advertising, LLC Headquarters: Indiana Office – 12 N. 17th Street, Richmond IN 47374 Ohio Office – 1609 Edison Avenue, Hamilton OH 45011 Markets: Indiana & Ohio Phone:  Indiana 765.962.3220  Ohio 513.284.4575 Email: rpeterson@porteradvertising.com Porter Advertising is a family owned business serving Eastern Indiana and Western Ohio since 1945.  […]

Billboard Legal: A Leasing Standoff

What happens when a landlord asks for a 25 times increase in the rent and then doesn’t bother to evict a billboard company tenant for 10 years?  Cecil v Viacom answers that question.  Here are the facts: On September 15, 1991, Viacom entered into a three year ground lease with […]

Company of the Day: PM Advertising

Company:  PM Advertising Markets:  California Headquarters:  PO Box 3053, San Luis Obispo, CA  93403 Phone:  805-441-7861 Email: paulgmoerman@gmail.com Central Coast Billbaords owns a billboard plant around Sal Luis Obispo and Morro Bay to the west of Bakersfield.   Many of the firm’s signs are smaller wooden structures.  Paul Moerman handles sales.  […]

Billboard Insider Classifieds March 16, 2019

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]

PJ Solomon on why it’s good to be in the out of home business.

Here’s a great infographic on why it’s good to be in the out of home business.  Insider took this form PJ Solomon’s March 2019 Media Monthly.  Insider thanks Mark Boidman for permission to reprint.  Boidman’s team advised Total Outdoor on the sale of Total’s Seattle assets to Pacific Outdoor in […]