Company: Transformation Media

Markets:  10 eastern states.

Headquarters: 1019 Route 519, Building #1, Eighty Four, PA  15330

Phone: 724-228-3469

84 Outdoor (now Transformation Media) was formed the late 1990’s, when the founder of 84 Lumber Company, instructed his site investigators to locate sites for billboard structures as they searched for new store locations.  In 2016, the company was renamed Transformation Media.  Mark Gamble is the company’s vice president.

Mark, how did you enter the outdoor business?

At twenty, I went to work with Peterson Outdoor (POA Acquisitions) in Orlando climbing signs in operations and eventually transferring into real estate.  Thirty years later, I have had the good fortune of working with a number of talented people in a variety of settings from publicly traded, Clear Channel Outdoor to private equity groups including Advantage Outdoor, Bressler Outdoor and NextMedia Group.  Last September, I joined Transformation Media (formerly 84 Outdoor) as Vice President of operations. 

Holding senior management positions with several of these companies, I was active in numerous acquisitions both small and large across the country.  The experience I gained by seeing the successes and challenges of many of those companies has helped shaped my management approach.  I am excited to share my experiences with our talented group at Transformation Media as we plan for future growth and launch our business in new directions.  

Do you have any digital billboards?  If so whose signs do you use and what have you learned?

We currently own seven digital units manufactured by Formetco and Watchfire with plans to add more.  We have several units in high-demand areas but we plan to reposition some of the displays to more advantageous areas to develop networks that will provide our clients with broader market coverage.

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