Business

Americans Drove Record Number of Miles in 2018

Americans are driving more than ever. Data released March 21 by the Federal Highway Administration (FHWA) said miles driven in 2018 increased 12.2 billion miles compared to 2017 (to 3.225 trillion in 2018, a record). Transportation Secretary Elaine Chao expressed three points regarding this trend: The economy is strong Gas […]

Company of the Day: Pro Billboards

Company: Pro Billboards Markets:  Puerto Rico Address: PMB 557, 1353 RD 19, Guaynabo, Puerto Rico  00966 Phone: 787-731-5987 Email: info@probillboards.com Pro Billboards operates a billboard plant  of static and digital billboards in Puerto Rico. Most of the faces are 14′ by 48′ faces.  The remainder are 12′ by 36′.  The […]

Out of the Office: Amy Davidson

In addition to serving as Porlier Outdoor’s Graphics and Production Manager, Amy Davidson has written three young adult books under the pen name Lee Davidson. She’s had the privilege of speaking at many local high schools about her writing. Though she’s not the biggest fan of speaking in public (hence hiding […]

Billboard Insider Classifieds March 23, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

More on Sales Commissions

Insider received many insightful responses to yesterday’s Sales Commissions post. Here are some emails we’ve receive.  There are also great responses from people worth listening to (e.g. Jim Moravec and Billy Duke) in the comments section at the end of this article. An Out of Home Manager suggests commissions should […]

Company of the Day: Porlier Outdoor

Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO  63348 Phone: 636-463-2100 Porlier outdoor operates a billboard plant in Missouri and Kansas.  The signs are clustered from St Louis west to Kansas City.  The firm was started in 1988 by Brent Porlier.  Insider talked with Porlier this week. Brent, what’s […]

Out of Home Sales Commissions

Insider has received a couple requests for information on out of home sales commissions.  Here’s what he knows. Insider sees commissions of 10-20% of collections at independent out of home companies.  Commissions are paid on collections, not booked revenues in order to minimize bad debts. Insider hears that commissions are […]

Alcohol Marketing and Out of Home Media

Reprinted with permission of Emily Fritz, Marketing Manager, do it outdoors media.  Alcohol is part of our everyday lives. But as an alcohol brand marketer, you know alcohol marketing is not as simple as that. Sure, I like to sip on rose wine when I’m unwinding after a long day. […]

Company of The Day – Premium Outdoor

Company: Premium Outdoor Markets: Florida Panhandle Headquarters: 3001 S. Highway 77, Lynn Haven, FL  32444 Phone: 850-819-5381 Premium Outdoor is an independently owned company with over 140 faces located in Panama City and Bay County, Gulf Co., Jackson Co., and Washington Co., Florida. The company operates 14 Watchfire, Daktronics and […]

5 Things About Boston Omaha

Here are five things Insider learned after reading Boston-Omaha’s 10k and Annual Letter.  The annual letter is a model for how to communicate clearly with investors without hiding behind legalese.  Boston-Omaha is the parent of Link Media Outdoor. The investment thesis: barriers to entry and attractive investment opportunities.  The 10-k […]