Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO 63348 Phone: 636-463-2100 Porlier outdoor operates a billboard plant in Missouri and Kansas. The signs are clustered from St Louis west to Kansas City. The firm was started in 1988 by Brent Porlier. Insider talked with Porlier this week. Brent, what’s […]
Insider has received a couple requests for information on out of home sales commissions. Here’s what he knows. Insider sees commissions of 10-20% of collections at independent out of home companies. Commissions are paid on collections, not booked revenues in order to minimize bad debts. Insider hears that commissions are […]
Reprinted with permission of Emily Fritz, Marketing Manager, do it outdoors media. Alcohol is part of our everyday lives. But as an alcohol brand marketer, you know alcohol marketing is not as simple as that. Sure, I like to sip on rose wine when I’m unwinding after a long day. […]
Company: Premium Outdoor Markets: Florida Panhandle Headquarters: 3001 S. Highway 77, Lynn Haven, FL 32444 Phone: 850-819-5381 Premium Outdoor is an independently owned company with over 140 faces located in Panama City and Bay County, Gulf Co., Jackson Co., and Washington Co., Florida. The company operates 14 Watchfire, Daktronics and […]
Here are five things Insider learned after reading Boston-Omaha’s 10k and Annual Letter. The annual letter is a model for how to communicate clearly with investors without hiding behind legalese. Boston-Omaha is the parent of Link Media Outdoor. The investment thesis: barriers to entry and attractive investment opportunities. The 10-k […]
OAAA President and CEO Nancy Fletcher was a guest on last week’s Billboard Insider podcast. Nancy talked about the upcoming OOH Conference. Why Should Someone Plan to attend the May 20-22 OOH Conference? It’s going to be amazing. It’s at the Aria Resort in Las Vegas. It’s equal parts celebration, […]
Did you know: Springfield National Cemetery is the only cemetery in the nation where soldiers from both sides of the Civil War are buried side by side. The Battle of Wilson’s Creek which occurred close to Springfield, was a major confrontation between North and south forces during the Civil War. […]
Company: Premier Signs Markets: Minnesota, North Dakota Headquarters: 601 1st St N, PO Box 66, Mentor Minnesota 56736 Phone: 218-637-3000 Email: nick@premiersignsmn.com Premier Signs operates 120 static billboard faces and three digital billboards in Northwest Minnesota and Eastern North Dakota. The firm also has a signboard and banner business. The firm […]
OMAHA, Neb.–(BUSINESS WIRE)– Boston Omaha Corporation (BOMN) announced its financial results for the fiscal year ended December 31, 2018 in connection with filing its Annual Report on Form 10-K with the Securities and Exchange Commission. Boston Omaha is the parent company of Link Media Outdoor. Here is summary financial data […]
By Stephen Freitas OAAA Chief Marketing Officer Massive disruption is changing the media business. A driving force of change is programmatic buying and selling, a game-changing technology that has reinvented the way media is transacted. Bolstered by bold innovation, the OOH industry is gaining traction as a programmatic-enabled channel that […]
