Business

Boston Omaha Announces 2018 Financial Results

OMAHA, Neb.–(BUSINESS WIRE)– Boston Omaha Corporation (BOMN) announced its financial results for the fiscal year ended December 31, 2018 in connection with filing its Annual Report on Form 10-K with the Securities and Exchange Commission.  Boston Omaha is the parent company of Link Media Outdoor. Here is summary financial data […]

Programmatic – A Hot Topic at #OOH2019

By Stephen Freitas OAAA Chief Marketing Officer Massive disruption is changing the media business. A driving force of change is programmatic buying and selling, a game-changing technology that has reinvented the way media is transacted. Bolstered by bold innovation, the OOH industry is gaining traction as a programmatic-enabled channel that […]

Company of the Day – Porter Outdoor Advertising

Company: Porter Outdoor Advertising, LLC Headquarters: Indiana Office – 12 N. 17th Street, Richmond IN 47374 Ohio Office – 1609 Edison Avenue, Hamilton OH 45011 Markets: Indiana & Ohio Phone:  Indiana 765.962.3220  Ohio 513.284.4575 Email: rpeterson@porteradvertising.com Porter Advertising is a family owned business serving Eastern Indiana and Western Ohio since 1945.  […]

Billboard Legal: A Leasing Standoff

What happens when a landlord asks for a 25 times increase in the rent and then doesn’t bother to evict a billboard company tenant for 10 years?  Cecil v Viacom answers that question.  Here are the facts: On September 15, 1991, Viacom entered into a three year ground lease with […]

Company of the Day: PM Advertising

Company:  PM Advertising Markets:  California Headquarters:  PO Box 3053, San Luis Obispo, CA  93403 Phone:  805-441-7861 Email: paulgmoerman@gmail.com Central Coast Billbaords owns a billboard plant around Sal Luis Obispo and Morro Bay to the west of Bakersfield.   Many of the firm’s signs are smaller wooden structures.  Paul Moerman handles sales.  […]

Billboard Insider Classifieds March 16, 2019

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]

PJ Solomon on why it’s good to be in the out of home business.

Here’s a great infographic on why it’s good to be in the out of home business.  Insider took this form PJ Solomon’s March 2019 Media Monthly.  Insider thanks Mark Boidman for permission to reprint.  Boidman’s team advised Total Outdoor on the sale of Total’s Seattle assets to Pacific Outdoor in […]

US Out of Home Revenues

Here’s a table of US Out of Home revenues for the past 28 years compared with the change in the US GDP.  The results: Out of Home has been a GDP business since 1990.  US Out of Home revenues grew 4.1%/year for the past 38 years versus 4.5% growth in […]

New and Noted March 15, 2019

Next time someone tells you that out of home doesn’t work, send them this New York Times article. Two sons rented an Interstate Outdoor billboard on the Black Horse Pike highway in New Jersey for $2,000 for one month encouraging people to call their father to wish him happy birthday.  […]

Company of the Day: Pioneer Outdoor

Company: Pioneer Outdoor Market: Springfield Missouri. Address: 520 S. Union Ave, Springfield, MO  65802 Phone: 417-315-8719. Email:contact@pioneeroutdoor.com Pioneer Outdoor is a family owned company which operates a plant of 80 static faces and 34 digital faces around Springfield Missouri.  The company was formed in 2011 by Larry Lipscomb who has nearly 40 […]