Ralston Outdoor’s Ben Ralston owns the Katy Trail Ice House brewpub in Dallas. Ralston Outdoor supplied authentic hand painted billboards for a recent patio expansion. A vintage Pearl Brewing and a vintage Coca Cola ad on old 10’6″ Butler panels. Will someone ask the IBOUSA or OAAA to hold a […]
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Every wonder what it’s like to be Geopath President Kym Frank? Read TierPM’s A Day in the Life of Kym Frank, President at Geopath. Newsday reports that Standard Diversified, the public company which owns Standard Outdoor, has fired chief executive Ian Estus. Gregory Baxter has been appointed interim CEO. […]
Company: Ralston Outdoor Advertising Market: Texas Headquarters: 13450 N Stemmons Suite 240, Farmers Branch, Texas, 75234 Phone: 972-241-4040 Email: sales@ralstonoutdoor.com Ralston Outdoor is the largest independent outdoor advertising company in North Texas. The company was founded in Dallas in 1976 by Doug Ralston. Ralston operates a plant of over 200 faces throughout the greater Dallas-Fort […]
Scott Hibberts of Fairway Outdoor says just sell impressions in a followup comment to yesterday’s post on pricing right and left hand reads: “If you are truly selling the medium on impressions, right hand read vs left hand read rates will work themselves out. Left hand reads, by formula, get […]
Company: Rapid Outdoor Advertising Headquarters: 151 Goldminers Rd., Tellico Plains TN 37385 Markets: East Tennessee Phone: (423) 380-8266 Email: shane@rapidoutdoor.com Rapid Outdoor is a locally owned and operated billboard company proudly serving East Tennessee. Shane Eddleman is the President. [wpforms id=”9787″] Paid Advertisement
Insider wrote yesterday that right hand reads ought to be priced at a premium because they get 31% more impressions. Here’s a selection of responses we received from readers. Andrea Messimer-Henley, Director of New Business Development and Marketing, Circle Graphics: Price them 35% higher. ?♀️ makes sense to me. Brad Gettner, […]
Outfront Media’s CEO Jeremy Male rang the closing bell at the NYSE stock exchange on March 29. He was asked about the future of the ad industry and said this: “There’s actually huge room for one to many…if we think about today with Lyft, the big story with their IPO […]
Did you know: Little Rock was at one point in the 1800’s briefly names “Arkropolis” during a land dispute. With 1,575 acres of land, Burns Park located in North Little Rock, is one of the largest municipal parks in the country. This week’s Geopath Market Spotlight focuses on the Little […]
My Turn: By Nancy Fletcher OAAA President and CEO Someone asked me what I’m looking forward to at the OOH Media Conference + Expo in Las Vegas next month. Plenty, because the agenda is a stacked deck. An ace in that deck is new national advertiser research that tells us: What our […]
