Business

Company of the day: San Diego Outdoor

Company: San Diego Outdoor Advertising Markets:  California Address: 632 S Hope Avenue, Ontario, CA  91761-1823 Phone:  619-202-7431 San Diego Outdoor operates a pedicab, segway, car wrap and walking billboards plant in San Diego.  the company’s ad campaigns revolve around convention sponsorships. [wpforms id=”9787″] Paid Advertisement

Sara Starts Out of Home Consulting Firm

Wisconsin native Paul Sara has 38 years experience in the out of home advertising business including a stint as President of the Clear Channel Outdoor Milwaukee Division from 1996 to 2014.  Sara has formed Badger Outdoor Consulting to provide management and operational consulting to the out of home advertising business. […]

Company of the Day – Sapp Outdoor

Company: Sapp Outdoor Markets: Southeast Georgia Headquarters: 72 Laircey Street, Statesboro, GA  30458 Phone: 912-764-5649 Email:  matthewsapp26@gmail.com Insider had the opportunity to spend a few minutes with Matthew Sapp, General Manager of Sapp Outdoor. Matthew, can you share with our readers the history of Sapp Outdoor? Sapp Outdoor was founded […]

Geopath Market Spotlight: Wilkes Barre – Scranton

Did you know: The largest vein of anthracite coal in the world in under the Lackawanna Valley. The Archbald Pothold is the largest glacial pothole in the world. This week’s Geopath Market Spotlight focuses on the Wilkes Barre-Scranton DMA. Infographics for the top DMAs and much more are available to […]

Company of the Day: Saben Outdoor

Company: Saben Outdoor Market:  Georgia Headquarters:  1380 Collingsworth Road, Palmetto, GA Phone:  770-463-4158 Email:  rentabillboard@sabenllc.com Saben Outdoor is a small, family owned firm which owns static and digital billboards in the Atlanta area.  Many of the billboards are along I-85 south of Atlanta and I-20 west of Atlanta.  The company also provides management […]

OOH Thrives as a Diverse, United Ad Medium

My Turn, By Nancy Fletcher OAAA President and CEO In today’s era of highly targeted media options, OOH has emerged as a central ingredient within the most thoughtful communication strategies. The power of OOH is recognized by savvy brands and agencies who understand the medium is a force that drives […]

Messimer-Henley Joins Adomni

LAS VEGAS – Adomni, an open online platform to find and buy digital out-of-home advertising, announced today that out-of-home (OOH) industry veteran, Andrea Messimer-Henley, has joined the company as senior director of sales and business development. “We couldn’t be more thrilled to have someone of Andrea’s caliber joining our team,” said Jonathan […]

Out of home impressions versus on-line impressions

A fascinating exchange between Marcus Johnson and Nicole Perrin on an Emarketer podcast last week. (emphasis Insiders). Marcus Johnson: A recent digiday piece actually notes that all attention was not created equal.  Marketers are starting to further probe whether current viewability standards are a true measure of audience attention.  The […]

Company of the Day – Salt River Outdoor

Company: Salt River Outdoor Headquarters: SALT RIVER DEVCO, 8840 E. Chaparral Road, Suite 280 Scottsdale, AZ  85250 Sales Agent: Becker Boards, 4350 E. Camelback Rd., Ste. B-195 Phoenix, AZ 85018 Phone (Sales): 480.370.7740 Email: sales@beckerboards.com Salt River Devco owns and operates a portfolio of twenty (20) double-faced static outdoor advertising […]

Vendor Profile -Blue Sky Digital Printing

Blue Sky Digital Printing, based in Norman OK, has the capacity to print over 1.5 million square feet of advertising vinyl per month. They are dedicated to providing their clients with a large selection of outdoor and indoor options in terms of design, size, and product. Spring can be a […]