We know intuitively that right hand reads get more impressions than left hand reads because the billboard is closer to the road. Insider recently joined Geopath. He reviewed the Geopath impressions data for his plant and discovered that his right hand had 31% more impressions than his left hand reads. […]
Company: Red Rock Outdoor Headquarters: 133 West 25th Street, 3rd Floor, New York NY 10001 Market: New York City Phone: 212-404-2758 Email: info@redrockoutdoor.com Red Rock Outdoor is a New York based Out-of-Home company providing a full array of OOH products to the New York Area. Those include: Wallscapes Bulletins Food […]
Many of you might have seen the stories at the of last week where a federal judge in Washington ruled the Trump administration’s push to make health insurance plans available outside the Affordable Care Act that avoid the requirements of the health-care law was illegal, calling the efforts “clearly an […]
Tobaccowala Will Reveal Ad Community’s Perception of OOH Based on Interviews, Surveys Washington, DC (April 1, 2019) – Rishad Tobaccowala, chief growth officer of the Publicis Groupe, will address attendees of this year’s OAAA\Geopath OOH Media Conference + Expo, to be held at the Aria Las Vegas May 20-22, 2019. […]
The nation’s 200 largest out of home companies have formed a lending fund to provide working capital advances to ad agencies. Any US-headquartered ad agency will be eligible for a working capital advance of up to $250,000 from the Lending Enterprise Empowering Corporate Heuristics Fund (the “LEECH Fund”). “It’s clear […]
When he’s not scouting locations or selling advertisements, Railroad Outdoor co-founder Kelly Shaw likes to fish. Kelly tells Insider: “Growing up my father, an avid fisherman, would take us down to the Bvi’s where we’d sail out of the moorings to different islands. Each day of sailing would be spent […]
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Company: Primary Outdoor Media Markets: Texas Address: 2511 Boll St, Dallas, TX 75204 Phone: 972-584-1000 Email: info@primarymedia.com Primary Outdoor Media operates a plant of billboards around Texas. Josh Feferman is the firm’s managing partner. The firm is an operator associate in the IBOUSA. In early 2018 Primary acquired 50 billboards […]
New York, NY, March 27, 2019 – Geopath, the out of home industry’s audience measurement arm, today announced the establishment of a Futures Council to help Geopath and the OOH industry prepare for the future in a quickly evolving advertising ecosystem. The Council is comprised of emerging thought leaders from […]
Company: Premier Outdoor Media Headquarters: 714 East Main St., Moorestown, NJ 08057 Markets: New Jersey, Philadelphia and Baltimore Phone: 856-840-0740 Email: info@premieroutdoormedia.com The CEO of Premier Outdoor Media is Dominick Vastino. Dominick took some time for the following conversation with Billboard Insider. Dom, can you share with us your background […]
