Company: Triad Outdoor Advertising
Markets: North Carolina
Address: 131 Industrial Avenue , Greensboro, NC 27406
Email: jpbryant@triadinvestmentco.com
Phone: 336-247-3313
Triad Outdoor is a family owned and operated Outdoor Advertising company based in Greensboro North Carolina providing coverage in eight Central North Carolina counties known as the Piedmont-Triad area of NC. Insider talked with Jim Bryant’s son John Bryant, the firm’s General Manager.
How did Triad get into the out of home business?
Triad was established in 1965 by James Bryant as Triad Investment Company as a Commercial Real Estate Brokerage and Development Firm. The company diversified into Outdoor Advertising.
Tell us about your plant?
Triad operates a commercial real estate brokerage firm as well as a 76 face bulletin plant located on Interstates 85 & 40 through Burlington & Greensboro , Interstate 77 North of Charlotte and into Statesville, Interstates 73 & 74 near Candor and other locations in Salisbury, and Lexington on Interstates 85 & 285. The first billboard was installed in 1972. Our first digital billboard is under development.
How has Covid impacted your company?
Like everyone, we experienced a down turn during the 2nd quarter with some of our clients that completely closed and have not re-opened and some that have re-opened partially. However, we have bounced back quite nicely with a strong 3rd and 4th quarter . North Carolina is one of the fastest growing states in Union- growing statewide from the Mountains to the Coast and everywhere in between. Demand for housing and industrial space are at all-time highs… and fortunately for us- our billboard locations are in the thick of this growth. Some of our best clients that cater to this growth are Real Estate Agency’s, Plumbing, Electrical and Roofing Contractors, & Legal, Educational, and Medical services. They recognize the value OOH brings them and we expect this trend to continue. Our Motto is Be Where the People Are… and North Carolina’s Interstates are full !
Your partnership with IBOUSA has helped you win some national business.
The IBOUSA Co-op has been instrumental in helping us to compete for National Advertising OOH Campaigns. Without their help, it would be very difficult for our small operation to have that access to those Campaigns. IBO has bridged the gap. Thank you IBO ! We feel very blessed to be where we are and thankful for the business relationships that we have developed over the years. We very optimistic about our future at Triad Outdoor Advertising.
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I have seen quite a few of Triad’s billboards around Salisbury and Lexington on I-85 several times, makes me happy to see that a local billboard company still stands strong (especially at a time when Fairway Outdoor’s existence in the Piedmont Triad was wiped out by Lamar; Salisbury/Concord/Kannapolis being reassigned to Lamar’s 299 plant in Lenoir), and I look forward to wishing Triad good luck on their very first digital billboard; I hope to see it one day once it’s erected.