Business

Comscore Expands into Out of Home Measurement

RESTON, Va., March 31, 2021 – Out-of-home (OOH) advertising remains a vital part of building brand awareness and plays an increasingly important role in advancing the consumer journey. That’s why Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce that it has […]

Company of the Day – Trotter Outdoor

Company: Trotter Outdoor Headquarters: 342 Bridle Path Rd., Saluda SC 29138 Market: South Carolina Phone: 864.992.7057 Email: mtrotter@trotteroutdoor.com Matthew Trotter is the owner/operator of Trotter Outdoor.  Matthew’s father started the business 20 years ago.    The Company remains a family company, owned and operated with a mix of both static […]

Stephen Freitas Says Make the Medium Easier to Transact

Today’s podcast guest, Stephen Freitas (Executive Advisor to the OAAA and Partner in OOH Capital) says the out of home industry needs to make it easier to transact.  He also tells a great story about Malcolm Gladwell. Is the out of home industry doing a good job marketing itself? Yes….If […]

Company of the Day: TSN Advertising

 Company:  TSN Advertising Markets: Nationwide Address: 301 Arizona Avenue, suite 250, Santa Monica, CA. 90401 Email: contact@tsnadvertising.com Phone: 1-888-496-4850 TSN Advertising stands for Truck Signage Network.  The company has wrapped more than 2010 trucks in 40 markets across the United States.  Eric Zdenek is founder and CEO. [wpforms id=”9787″] Paid […]

Record Your Leases

Record your leases.  Record your leases.  Record your leases.   That’s the lesson of Peck v Milford Hunt Homeowners.  Here are the facts. On March 2, 1999 Riverview Chase Associates an entity in which Arnold Peck was an investor, sold a parcel of land in Milford, Connecticut to T&M Homes, LLC.  […]

Link Media Parent, Boston Omaha, Announces Full Year 2020 Financial Results

OMAHA, Neb.–(BUSINESS WIRE)–Boston Omaha Corporation (NASDAQ: BOMN) (the “Company”) announced its financial results for the fiscal year ended December 31, 2020 in connection with filing its Annual Report on Form 10-K with the Securities and Exchange Commission. We show below summary financial data for fiscal 2020 and 2019. Our Annual […]

Walking Through Walls

It seems like more and more wallscapes are coming onto the market from the likes of Lamar, Clear Channel, Outfront, Big Outdoor, Becker, New Tradition, Red Star, 365 Outdoor and others every year. These OOH experts must be navigating the local codes, striking deals with landlords and cementing partnerships with […]

Company of the Day – Tristar Outdoor

Company: Tristar Outdoor Advertising Headquarters: #7 Industrial Drive, Vandalia, MO 63382 Market:  Northeast Missouri  Phone:  844.825.0630 Email: larry@tristaroutdoor.com Tristar is a family owned business with more than 30 years of experience helping businesses successfully advertise their products and services across the state of Missouri. Their structures include both static and digital boards. […]

Tracking Mobility Trends

Geopath has amazing reports for members tracking mobility post Covid.  What are your options if you aren’t a Geopath member? Ubimo’s Covid-19 dashboard shows trends in movement around Place based OOH properties.  This chart, for example, shows that doctor visits and convienence store visits are above a pre covid baseline, […]

Company of the Day: Trone Outdoor

Company: Trone Outdoor Advertising Markets: Pennsylvania, Maryland, Delaware. Address:  1345 Abbottstown Pike, Hannover, PA  17331 Phone: 1-800-864-7724 Email: info@troneoutdoor.com Trone Outdoor operates a billboard plant in Pennsylvania, Maryland and Delaware.  The company has been in business since 1984.  John Trone is the company’s President.   He also is a realtor at Bennett […]