Business

Billboard Insider Classifieds July 18, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Neil Bell on Why Bonusing is Better than Discounting

Lots of interest in Neil Bells’s sales article earlier this week on avoiding a race to the bottom.   We asked Neil for a followup article on the specifics of bonusing. By Neil Bell, New South Outdoor Several Billboard Insider readers have asked me to give examples on how resisting discounts […]

A Must Attend Event for OOH Operators

Next Wednesday July 22 Geopath and OAAA are holding a must attend event for independent out of home operators.  It’s free to any billboard operator.  A great way to spend a couple hours heading into the weekend. Geopath/OAAA Virtual Independent Operators Seminar Join OAAA and Geopath for a Virtual Independent […]

Company of the Day: Light it Up, LLC.

Company: Light It Up LLC Markets: Louisiana Email: mydigitalbillboard@gmail.com Phone: 318-302-0155 Light It Up, LLC. operates a static and digital billboard plant with 5 static faces and four digital faces in Central Louisiana. [wpforms id=”9787″] Paid Advertisement

Andy Sriubas: “Data busts myths”

On this week’s OAAA webinar, OAAA’s Stephen Freitas, Tech Crunch’s Anthony Ha,  Talon’s Josko Grljevic and OUTFRONT’s Andy Sriubas discussed programmatic out of home.  Sriubus commented on how covid impacting OUTFRONT and why the future is still bright. On Covid and out of home I see out of home as […]

Company of the Day – Las Vegas Billboards

Company: Las Vegas Billboards Headquarters: 6233 Dean Martin Dr. Las Vegas, NV 89118 Market: Nevada Phone:  (702) 837-7822 Email: info@lasvegasbillboards.com Las Vegas Billboards is a second-generation, family-owned and operated company with decades of experience. The Harris family has been proud to serve the Las Vegas area for over 30 years. Dave […]

Resist the Race to the Bottom: Holding Rates in a Downturn

By Neil Bell, New South Outdoor During the downturn of 2008, I remember feeling quite a bit of pressure to try to cut deals to get local customers back advertising. While cashflow was very important during that time, experience has shown me that offering heavy rate concessions makes the revenue […]

Two DPAA Diversity Projects

NEW YORK, July 14, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community, announced today that its recently created Diversity & Inclusion Advisory Board has taken substantive action on two important projects – with the IRTS Foundation and Media for All — to […]

Company of the Day: Lakeland Outdoor

Company: Lakeland Outdoor Markets: Florida Headquarters: 215 E Bay Street, Suite 7, Lakeland, Florida  33810 Phone: 863-603-0373 Email: koertel@lakelandoutdoor.com Lakeland Outdoor operates a 131 face billboard billboard plant in central Florida including two digital billboards.  The firm’s plant is centered on Lakeland, Florida, approximately 45 minutes east of Tampa.  Kathy Oertel is the firm’s general […]