19th November 2020  Marc Boyan, founder and CEO of The Miroma Group, has made a swoop for two of IPG’s most senior executives to spearhead commercial and OOH operations at the company.

Craig Lennon, IPG Mediabrands International Managing Director of Commercial Operations, has been appointed Miroma’s first Global Chief Commercial Officer; while Mike Cooper, President & CEO of IPG’s specialist out-of-home company Rapport Worldwide, will become Global Managing Director Out Of Home Operations. Reporting to Marc Boyan, Lennon and Cooper will work closely with The Miroma Group, as well as Miroma Ventures and reach4entertainment where Marc Boyan also serves as CEO alongside board members Sir David Michels and Lord Michael Grade.

A recognised industry leader, Lennon was at Mediacom for 18 years, rising to Chief Commercial & Operations Officer for EMEA before joining the exec at IPG Mediabrands as International Managing Director of Commercial Operations in 2018. Utilising his unique skills, experience and knowledge, in the new role he will lead commercial strategy across Miroma’s global client base and diverse interests in marketing, entertainment, technology and leisure.

Lennon said: “With a heavy focus on growth and client delivery, Miroma is perfectly placed in the eye of the storm. I know I can add value to Miroma’s excellent leadership team by bringing the essential parts together to truly challenge the status quo.”

Former BskyB and IPM exec Mike Cooper, joined IPG in 2013 to run Rapport in the US, before rolling it out globally in 2015 when he was appointed Global CEO & President. Under his leadership, the IPG Mediabrands outdoor media planning and buying agency grew to control close to $1bn of media spend. At Miroma and its related entities, he will lead OOH operations globally, focusing on supporting and expanding the client offering, scoping technology as it relates to the sector as well as assessing relevant investment opportunities.

Cooper added: “I’ve been a fan of Marc and Miroma for years. They have a truly entrepreneurial spirit, huge ambition and the talent to bring it to reality. I’m beyond excited to be a part of the leadership team and work with divisions across the whole group globally.”

Marc Boyan said: “As the world prepares for the reopening of the economy, we see immense opportunities to drive value and growth for clients in a way no other group can. Craig and Mike are the best in the business. Knowledgeable and dynamic leaders, with their global expertise and wisdom we’ll be in a very strong position post pandemic to scale smartly.”

“It’s a huge vote of confidence in the growth prospects of the group,” said Lord Grade. “Their individual talents will help us diversify our revenue streams.”