Business

Clear Channel Outdoor Transforms 1,300 Displays to Premiere Panels

New York, NY – Clear Channel Outdoor Holdings, Inc. (CCO) (NYSE: CCO), one of the world’s largest outdoor advertising companies, recently debuted over 1,300 new visually-striking, printed out-of-home (OOH) displays across its small, mid and large U.S. market footprint. CCO’s transformed “Premiere Panels” bring nearly bulletin-size media down-to-earth for even […]

Neil Bell on Ad Contract Renewals

By Neil Bell, Owner, New South Outdoor Most outdoor operators I know are committed to the success of their advertiser’s billboard campaigns. We understand it is imperative that we get them a return on their advertising investment. Otherwise, we can forget about getting that renewal. Sometimes though, we put the […]

Knowing Your Passion

Jennifer Carter, Director Of Client Partnerships at Wilkins Media Have you ever had a Jerry McGuire moment you wanted to share with the world? The epiphanies that come from making wrong choices often give us clarity. That clarity was realized for me when I left the OOH industry for a […]

Company of the Day: Coastal Outdoor Advertising

Company: Coastal Outdoor Advertising Markets: New Jersey Headquarters: PO  Box 632, Far Hills, NJ  07391 Phone: 908-378-5464 Email: info@coastaloutdoor.com Coastal Outdoor Advertising operates a billboard plant with 12 high profile bulletin faces across highly traveled streets and expressways in New Jersey. The company is owned by Frank Nataro.  Nataro has been in the outdoor […]

Branded Cities Appoints Kronengold as Chief Brand Officer

NEW YORK– Branded Cities today announced that it has named Vivien Kronengold as the Chief Brand Officer, a newly created position, reporting directly to Vaibhav Gupta, EVP/Chief Operating Officer.   Ms. Kronengold will be responsible for driving initiatives that re-position the company beyond OOH, as a premier, full-service sales, marketing and […]

SEPTA Transit Hub Gets a New Name

Insider’s take:  Municipalities aren’t shy about trading stadium naming rights for money.  Insider wonders if we’ll see more transit stations opting for naming rights in exchange for money.  Makes the most sense when a transit station is located at or near a landmark facility. PHILADELPHIA (January 27, 2020) – As […]

Talon Appoints Elahi as Head of Digital

London, UK (Jan. 27th, 2020): Talon Outdoor, the independent Out of Home media specialist, has announced today that Imran Elahi has been appointed to the newly created role of Head of Digital. Elahi is charged with driving digital OOH innovation alongside Talon’s Strategy and Transformation teams. Elahi has more than […]

Company of the Day – Cooper Outdoor

Company: Cooper Outdoor  Markets: Texas, Southern Coast, Southeast of San Antonio. Headquarters:  115 Waco, Corpus Christi, Texas, 78401 Phone:  361-882-3088 Email: coopersales@cooperoutdoor.com Cooper Outdoor is a locally owned and operated family business which was founded in 1981.  The company has 500 billboard locations in Aransas County, Bee County, Jim Wells […]

6 Tips for Selling Out of Home Versus TV

Jesse London has 25 years experience in media sales including 20 years selling out of home.  Last week he talked about selling out of home versus radio.  Today he gives 6 tips for selling out of home versus TV. How would you sell out of home versus TV? (1) I […]

Sandy Seago Joins RBX Media as Chief Development Officer

Columbus, Ohio (January 24, 2020) – RBX Media, a leading out-of-home media company, announced the hiring of Sandy Seago as Chief Development Officer. Sandy will report to James Bicknell, CEO of RBX Media. In his role, Sandy, along with Bicknell, will lead the development efforts for the company, including building […]