Company: Digivision Markets: Louisiana Address: 4830 Line Avenue, Suite 185, Shreveport, Louisiana, 71006 Email: bennett@digivisionbillboards.com Phone: 1-318-459-9020 Digivision operates digital billboards in Shreveport and Bossier City, Louisiana. The firm was founded by Bennett Rinaudo in 2017. The firm has fourteen digital billboards networked together with plans to build four more […]
Business
Jesse London’s 6 Tips for Sales Call Preparation
Jesse London has 25 years experience in media sales including 20 years selling out of home. Last week he talked about selling out of home versus publishing. Today he talks about sales call preparation. 1 Have an agenda for the meeting, identify what you want to accomplish. If this is […]
Are Out of Home Agencies, Buying Services and Operators Allies or Competitors?
Insider is aware of a public out of home company which sent a cease and desist letter to an employee who left to join an out of home buying service. Insider wonders whether we will see more of this. The buying and selling of out of home are fusing. If […]
Map Your Out of Home Plant
You need a simple interactive map on your out of home website so local advertisers and national agencies can find your billboards. There are three options for integrating a map into your website. Use a management software system which incorporates a map into your website. The management software providers like […]
Company of the Day – Douglas Outdoor Media
Company: Douglas Outdoor Media Market: Knoxnille, TN Headquarters: 212 South Peters Road, Suite 204, Knoxville, TN 37923 Phone: 865-588-3027 Email: carlotta@douglasoutdoor.com Douglas Outdoor Media is a Tennessee based OOH company providing both static and tri-vision boards, primarily in Knoxville TN. They own and operate 37 faces. Gary Douglas is President […]
Matt O’Connor: Post ad outcomes will be more important than impressions.
Adquick’s Matt O’Connor has been busy. Last week he closed a $6 million equity round to keep growing Adquick, the out of home ad sales platform. Insider asked O’Connor this question: Will declining iphone location data create problems for out of home audience measurement? Location data is definitely vital for […]
Company of the Day: Digital Outdoor Advertising
Company: Digital Outdoor Advertising Markets: Nationwide Address: 349 Fifth Avenue, New York, NY 10016 Email: info@digitaloutdooradvertising.com Phone: 732-200-1288 Digital Outdoor Advertising is a woman owned business that represents a network of 130+ independent billboard operators across the US and Canada. The compahy has an owned and operated inventory which includes […]
Billboard Insider Classifieds February 15, 2020
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Insider’s Light-Hearted Guide to the Lamar, OUTFRONT and Clear Channel Codes of Conduct
Because it’s Friday, here’s Insider’s light-hearted guide to the Lamar, OUTFRONT and Clear Channel Outdoor codes of business ethics and conduct. You can find links to each code of conduct at the end of this article. No, we didn’t make the quotes up. The we are not WeWork clause (OUTFRONT) […]
Pioneer Outdoor Acquires Watkins Assets
SPRINGFIELD, MO – Pioneer Outdoor has acquired several billboard assets from Watkins Outdoor Advertising. The deal consists of 7 Daktronics digital faces and one static billboard face, all located in Springfield MO. Pioneer Outdoor continues to grow their digital presence, having already been the largest digital billboard provider in Springfield, […]