Business

Ubimo’s Valentines Day Marketing Tips

Ubimo specializes in transforming data into marketing insights.  Today Pola Zen,  Sr. Director of Marketing at Ubimo, a Quotient Brand, provides Insider tips about valentines day gift preferences.  Looks to Insider like you should use your out of home plant to advertise flowers in New York, jewelry in the south […]

Adquick Raises $6 Million Series A Funding to Continue Growth

LOS ANGELES, Calif., February 13, 2020 – AdQuick.com, the Out of Home (OOH) advertising software company, today announced the close of a $6million series-A funding round, bringing total funding to $9.4M. The round was led by existing investor Initialized Capital with participation from WndrCo, Shrug Capital, The Todd & Rahul […]

Company of the Day: DDI Media

Company:  DDI Media Markets: Alabama, Illinois, Indiana, Iowa, Kansas, Mississippi, Missouri, Tennessee Headquarters:  8315 Drury Industrial Parkway, St Louis, MO  63114 Phone: 314-423-5040 DDI media operates a billboard plant in 8 states with more than 1,200 faces.  Vince Miller is the company’s General Manager.  Miller is a 28 year out of home veteran […]

Billboard Vandalism

Some recent cases of billboard vandalism.  This month a pro-life billboard ad run by Pro-Life Michiana in South Bend Indiana was spray painted.  In September 2019 four bench advertisements for unplanned pregnancy resources were vandalized and in December  benches advertising options for mothers were vandalized. Climate activists in Australia are […]

A New Year, A New Decade: Top 2020 Priorities

By Anna Bager OAAA President & CEO I want to thank the many OAAA members I’ve met for your guidance and warm welcome. While traveling the country on my nationwide listening tour over the past five months, I have seen first-hand the passion our members have for this industry. The […]

Company of the Day – Del Outdoor

Company:  Del Outdoor Headquarters:   1702 S. Arizona Ave, Yuma, AZ 85364 Markets: Arizona, California & New Mexico Phone: 928-343-1135 Email:   bwright@deloutdoor.com Del Outdoor is family owned business that was founded in 1986. Del Outdoor is based out of Yuma, Arizona and is part of Western News & Info, Inc.   Brandy Wright is the […]

Coronavirus Triggers Layoffs at Chinese OOH Firm

A chinese out of home firm is laying off 10% of its workforce in response to the coronavirus.  Deal Street Asia reports that Xinchao Media, which places ads in and near elevators and escalators, laid off 500 workers.  When people aren’t commuting to work they aren’t seeing ads.  The company’s […]

Company of the Day: Dangerfield Outdoor

Company:  Dangerfield Outdoor Markets: Georgia Headquarters: 245 University Avenue SW, Atlanta, GA  30315 Phone: 404-418-8417 Dangerfield Outdoor operates a billboard plant with 5 static faces and 1 digital face in Atlanta, Georgia. Two of the faces are 20 by 60, 2 of the faces are 19 by 48 and two of the faces […]

Dan Levi: “Giving consumers more control over how data is shared is a good thing.”

Two headlines caught Insider’s eye recently. There’s been a nearly 70% decline in always on location data, since IOS 13 rollout.  Marketing Land January 23, 2020 Ajit Pai: Carrier sales of phone-location data is illegal, FCC plans punishment.  ars technica, January 31, 2020 Insider asked Clear Channel Outdoor’s EVP & […]

Geopath Issues 1,500 Learning Lab Certificates

New York, NY, February 10, 2020 – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that it has issued more than 1,500 certificates through its online Learning Lab. Introduced in September 2019 to support the launch of Geopath’s new Insight tool, the Learning […]