Company of the Day: Giesken Outdoor

Company: Giesken Outdoor

Markets: Ohio

Headquarters: 115 Sophia’s Lane, Ottawa, OH  45875

Phone: (866) 443-7536 or (419) 233-71453

EMail:  tom@gieskenoutdoor.com

Giesken Outdoor Advertising operates a billboard plant with a trivision and a digital billboard in Sidney, Ohio. Giesken is an operator associate in the IBOUSA. In December 2021 Giesken sold most of his billboards to Huntington billboards.

Tom, how did you enter the out of home advertising business?

I started working in outdoor with a well run family owned operation based in Toledo Ohio around 1996 called Root Outdoor. They trained me as a Leasing Agent and how to manage billboard leases and basic operations until they sold to Lamar in 2000. Soon after being let go I started my own company and starting adding new locations with Retrofit Poster panels from Tiffin Metal which no one was doing at the time. Now, almost all billboards have been converted to these type of application. In the same new technology vein, I started building digital billboards in Detroit back in 2009 when hardly anybody was doing it.

Tell us about your plant now.
I recently divested most of my digital and static assets to Huntington outdoor. They approached me and we worked out a deal that was good for both of us and timing was right. I’m still in the business and still on a couple Premiere billboard assets on I-75 with the only digital for 140 miles.
Whose digital signs do you use and what have you learned?

I have used Watchfire Digital Signs exclusively to this point because of the customer service provided to smaller companies like mine as well as the great product they produce. However, other LED companies have some great products and some unique and pertinent applications for specific construction situations that would be desirable.

Are you using any of the automated sales platforms (e.g. Blip, Adomni, Vistar, OneScreen…)
No
What are some of your priorities for next year?
  • Potentially working on development for Huntington or myself.
  • Always willing to consult with anyone that may need an expert in the industry in all facets.
  • Catch up on a little family time and do a little vacationing.
  • I own a couple businesses and need to focus on them a little more.
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