Author: John Weller

Sell More Billboards with Creative AI Confidence – OOH CHARGER + Super Optimal

Ardmore, OK – IBO is making it easier than ever for independent operators to help their local advertisers succeed. “With our new integration with Super Optimal, IBO members can now access the simple, affordable, “self-serve” tool that I use that takes the guesswork out of billboard design, directly from our […]

Place Exchange by Broadsign Integrates with Eletromidia to Unlock Brazil’s Largest Programmatic Digital Out-of-Home Network

Advertisers gain programmatic access to more than 55,000 premium screens across Brazil’s residential, office, transit, retail, and street environments. New York, NY – (March 9, 2026) – Place Exchange by Broadsign, the leading supply-side platform (SSP) for programmatic digital out-of-home (DOOH), today announced a new integration with Eletromidia, Brazil’s largest out-of-home media […]

Company of the Day – Lathrop Billboards

  Company: Lathrop Billboards Headquarters: Lathrop California Phone: 209-596-2256 Email: lathrop.billboards@gmail.com Lathrop Billboards owns and operates 14 billboard faces on I-5, I-205 and State Route 120 in Lathrop, California. Lathrop is 10 miles south of Stockton, CA.   To receive a free morning newsletter with each day’s Billboard insider articles […]

Billboard Insider Classifieds March 7, 2026

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Rothfelder on Rothfelder & Falick on Billboard Law

Billboard Insider ran a Q and A in its March 2nd edition on the new book it published and I wrote: Rothfelder and Falick on Billboard Law. As explained in that article, this book examines the unique law on billboards by compiling, organizing, and summarizing over 150 articles my law […]

A Billboard Story–Stop Me If You’ve Heard This One

  Dr. Wilson had placed his unwavering confidence in me—or so he claimed. When we first met, he was warm, with just a trace of superiority. Not unusual among physicians I’d worked with before. A good sign, even. That was fine by me—I wasn’t there to debate the merits of […]

Clear Channel Outdoor, Footballco Team Up to Bring Global Soccer Content to Digital Screens Across the U.S.

Collaboration Extends Premium Soccer Storytelling Beyond Host City Stadiums and Across the Nation NEW YORK, March 3, 2026 /PRNewswire/ — As the FIFA World Cup™ returns to the United States for the first time in more than three decades, Clear Channel Outdoor (NYSE: CCO) and Footballco today announced a first-of-its-kind partnership designed to bring curated, real-time […]

Company of the Day – Las Vegas Billboards

Company: Las Vegas Billboards Headquarters: 6233 Dean Martin Dr. Las Vegas, NV 89118 Market: Nevada Phone:  (702) 837-7822 Email: info@lasvegasbillboards.com Las Vegas Billboards is a second-generation, family-owned and operated company with decades of experience. The Harris family has been proud to serve the Las Vegas area for over 35 years.  Chad […]

It’s Still Out of Home to Me

By Nick Coston Out of home media is surrounded by acronyms and it’s getting worse. When I began my journey into “out of home” way back before the term OOH came on the scene, we called most everything billboards, posters or transit. They all fell under the name “outdoor”. “Hey […]