Author: John Weller

Rothfelder & Falick on Billboard Law – Available in Softback

  Rothfelder & Falick set out to provide the industry with one source for all aspects of Billboard Law.  This book does just that.  There are 300 pages of summary and articles broken into seven sections including: FIRST AMENDMENT CHALLENGES AND CONTENT BASED SIGN CODES WHAT THE OPERATOR CAN DISPLAY […]

Billboard Insider Classifieds October 3, 2026

We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads from the ad and my column this year.”  Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.”  Karla Steele, K Steele Solutions […]

The Ultimate Out of Home Sales Guide – We Have Books in Stock!

Looking to search for the bestselling OOH sales book?  Here is what you will find. The Ultimate OOH Sales Guide is available in soft back!  We just received our new printing.  If you are interested in a soft cover copy, send an email to info@billboardinsider.com and provide the following information. We will […]

Order Your eBook of Our Guide to Leases, Easements and Real Estate!

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]

Who Are the Happiest Ad Salespeople?

  By Nick Coston Any guesses? I’ll back up a bit. My first advertising sales gig was with Washingtonian Magazine, a very high-profile monthly magazine in the DC area. It’s there where I fine-tuned my approach and my attitude towards advertising sales. Most importantly it’s where we were shown how […]

Company of the Day – Stark Outdoor

 Company: Stark Outdoor Markets: Eastern Texas. Headquarters: P.O. Box 7656 Waco, Texas 76714 Phone: 800-559-1013 Email: glenn@starkoutdoor.com Stark Outdoor operates a plant of 44 double-stacked billboards with 176 faces in eastern Texas.  Glen Browder bought the company in 2016 from Herb and Wilma Stark.    Browder also owns Swift Media in Texas and […]

Yes, people are “skipping” your billboard ads. Here’s how to fix that.

Re-think your digital OOH screens as a platform for content, not just as a delivery mechanism for ads. 6 years ago, Tik Tok launched its Business Platform and delivered this now famous mantra :  > “Don’t Make Ads. Make TikToks” This call to marketers was designed to help them re-think […]