One of the best things we do at an IBO Conference is put a smart person on stage who isn’t steeped in our usual industry thinking and stuck on the ways we have always done it. Someone who can look at how we run our businesses and say, kindly […]
Author: John Weller
Considering Clear Channel and Managing the Human Side of Change
By Janea McDonald, Owner, Edge Consulting Change is part of the business cycle in out-of-home advertising. Capital structures shift. Portfolios realign. Technology accelerates. Ownership transitions occur. The recent acquisition of Clear Channel Outdoor is one visible example of a broader market pattern. Financial integration tends to receive the most attention […]
Company of the Day – Lakes Digital Sign Guys
Company: Lakes Digital Sign Guys Headquarters: 28420 US-10 E, Detroit Lakes, MN 56501 Market: Detroit Lakes Phone: 218-850-7588 Email: sales@lakesdlsignguys.com Tony Reller and Jon Sabo are the Lakes Digital Sign Guys. They built their single sided 14×48 digital in October 2022 and have the largest and closest digital billboard to […]
Richard Rothfelder’s New Book on Billboard Law
Richard, tell us about the new book we are releasing today, exclusively through Billboard Insider? OOH operators are painfully familiar with the differences of opinion on the societal benefits versus burdens of billboards, which has led to an extensive body of case, statutory, and administrative law on billboards unique to […]
OOH Debates Methodology While Advertising Moves On
By Drew Jackson, Founder & CEO, StreetMetrics Every year the industry celebrates record OOH revenue. Every year we lose market share. At some point you have to stop calling it growth and address the elephant in the room. Measurement methodology gets all the attention. It isn’t the whole problem. Today, a […]
Robinson Outdoor Acquires Mashburn Digital and Static Displays in Tennessee and Georgia
February 27, 2026 Huntsville, AL – Robinson Outdoor (“Robinson”) announced today their acquisition of Outdoor Advertising Assets in Tennessee and Georgia from Mashburn Outdoor (“Mashburn”). Drachman M&A Co. represented Mashburn in the transaction. Steve Grant of Grant, Konvalinka & Harrison provided legal representation to Mashburn and Robinson was advised by […]
Billboard Insider Classifieds February 28, 2026
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Static, Digital or Billboard in a Box? It’s about time we had a third choice.
by Nick Coston I’ve been writing about new, revolutionary OOH products for over 10 years. Some make it, some bomb. The one I’m writing about today blows all of them away simply because it can scale big time. Not only that, the product also has been around since 2017 and […]
Company of the Day – L&W Outdoor Advertising
Company: L&W Outdoor Advertising Headquarters: 6102 W 400 N, Greenfield, IN 46140 Market: Indiana Phone: 317-894-7110 Email: lwoutdoor@myninestar.net L&W Outdoor Advertising, Inc. is Indiana’s Interstate Billboard Company. Located just east of Indianapolis with signs serving most of the major interstates in Indiana. Founded in 1983, L&W began with Larry Weaver […]
VIOOH Partners with JCDecaux Ireland
February 24, 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with JCDecaux Ireland, the leading outdoor advertising company in the Irish market, bringing premium digital inventory across the Republic of Ireland and Northern Ireland to its global programmatic marketplace. […]
