Author: John Weller

Billboard Insider Classifieds June 20, 2026

“We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of the ad and my column this year.”  Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.”  Karla Steele, K Steele Solutions […]

One Billboard Failure Doesn’t Define An Industry

Recently, All Steel Structures was tasked with the removal of a billboard structure that came down during a severe storm.  Photos like these are dramatic. A collapsed billboard structure immediately raises questions about safety, engineering, and the integrity of billboard construction. While any structural failure is serious and deserves a […]

What Winning the WOO Global Sustainability Award Actually Means

By DJ Jennings, CEO, Outdoorlink Earlier this month in London, Outdoorlink was awarded the WOO Global Sustainability Award. I’ve had some time to sit with it, and I wanted to share a bit more about what it actually means, because I think the story behind it matters more than the […]

The Human Element: Why Including People or Traffic Can Enhance Billboard Photos

Billboard photography is about more than documenting a structure. It is about showing how an advertisement exists in the real world. While a clean, unobstructed image is important, including people, vehicles, and surrounding activity can make a billboard photo more informative and engaging. These elements provide context that helps advertisers […]

Did You Make the List?

by Nick Coston By now, unless you lost your internet, you’ve been overwhelmed by OOH industry peeps showing all of us they are flying to the upcoming Cannes Lion Festival in France. Why not, if I were going I too would be plastering my LinkedIn page with photos of me […]

Company of the Day – Ozark Poster Advertising

Company: Ozark Poster Advertising Markets: Northern Arkansas and Southern Missouri. Headquarters: 114 N. Sycamore St, Harrison, Arkansas  72601 Phone: 870-741-5567 Email:  info@ozarkposter.com Ozark Poster Advertising is a 3rd generation family owned and operated business located in Harrison, AR. Mosco F. Cash Jr. bought the company in 1964, when it consisted of […]

The Washington Commanders Are Raising Hail with D.C. Metro Advertising

Over the past six years, the NFL’s Washington Commanders have undergone a visible transformation. Through multiple name changes, new ownership, and an evolving visual identity, the fanbase has stuck with the team across long Sundays and longer seasons. But this year, the Commanders gave them something to roar about. Diehard fans have […]

Company of the Day – Outdoor One

Company: Outdoor One Headquarters: 20 Landings Road – Suite C – New Buffalo, MI 49117 Markets: Northern Indiana, Southwest Michigan, Southwest Florida Phone: (800) 993-3476 Email: OutdoorOne@Yahoo.Com OUTDOOR ONE® Billboard Advertising has been serving Northern Indiana & Southwest Michigan for over 29 years and have recently added Southwest Florida. They provide prime […]

OBIE Awards Entry Deadline Extended

A quick update from the OAAA. The OBIE Awards, the out of home industry’s most storied creative honor, are entering an exciting new chapter. This year, the OBIEs will debut as a standalone event in October 2026 in New York City, expanding their visibility and making the celebration even more […]