Author: John Weller

OOH Sales: Your Meter is Always Running

Many people in all different types of sales consider forging a strong bond with potential clients as the holy grail to achieving sales success. The common belief is that nurturing a relationship is a prerequisite before expecting any tangible results. While there’s a kernel of truth in this, it’s this […]

What is Your Most Unique Billboard? Meet Red Star’s Three Headed Monster

This week we move from 38 traffic lanes at NEOVISION to Red Star Outdoor‘s Three Headed Monster. Here is Red Star’s Ellie Olson presenting their unique billboard. Unit #202-204 “THE THREE HEADED MONSTER” is truly one-of-a-kind—it stands as the sole three-faced spectacular billboard in all of Chicago, IL. This distinctive […]

IBO USA Evolves Data and Branding as Footprint Grows with Adams

Insider caught wind that IBO had grown significantly recently and talked with both Chris Cowlbeck, CVO, IBO USA and Rich Zecchino, Chief Legal Officer and VP of Real Estate, Adams Outdoor. Chris, how has IBO grown and aspects of the data world changed for IBO Speedway?  “We began aggregating our […]

Rothfelder on the IBO Conference and Drafting and Litigating Leases

  Chris Cowlbeck, Becky Smith, and the entire crew at IBO have once again scheduled a fun and informative Fall Conference at the Hyatt Regency Hotel in Indianapolis for October 3 through 6. It all starts with a golf tournament at Hillcrest Country Club on Tuesday, followed by great sessions […]

Company of the Day – Conlee Outdoor Advertising

Company:  Conlee Outdoor Advertising Headquarters: 13407 Raphael Avenue, Bakersfield, CA 93306 Market: Bakersfield, CA Phone: 661-549-1792 Email:  shelli@conleeoutdoor.com We caught up with Conlee Outdoor General Manager, Shelli Carlovsky, for a conversation about the business. Shelli, can you tell us about your background and how it led you to Conlee Outdoor? […]

Only In San Francisco

Both Dave and I live on the west coast. We thought this You Tube video from The San Francisco Standard was typical of our view of the Bay Area.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the […]

Grace Outdoor On Watchfire Digitals and Storms

Billboard Insider received the following feedback on severe storms in the southeast and their impact on digital signs from Diane Stevenson, CEO of Grace Outdoor. Yes, storms always cause us a lot of heartache and pain.  But really we have had good luck with most of ours.  Right now the majority of our […]

Daktronics CFO Sheila Anderson on Daktronics Bright Future

For a Billboard Insider reader, the turnaround seemed to start with the news of a delayed earnings release back in early December 2022. For Daktronics though, their efforts had started much earlier than that, as they focused on shoring up supply chain issues, a large order backload and  short term […]

Company of the Day – Classic Outdoor Advertising

Company: Classic Outdoor Billboard Advertising, LLC Headquarters: 200 Fairground Suite 105, Higginsville MO 64037 Phone: 660-584-6242 Email: classicoutdoor@yahoo.com Classic Outdoor has close to 600 displays in the Midwest with a primary focus in Missouri and Illinois. Dave Gash is the President.   To receive a free morning newsletter with each […]

How to Turn a Broken Digital Panel Into a Marketing Campaign

For those of you who missed it, Angels All-Star Shohei Ohtani had a moment at a recent game when he found a way to break a digital panel on a grandstand sign advertising Coors Light.  The YouTube video below shows the slugger damaging the sign (the first 26 seconds shows […]