Author: John Weller

OOH Leadership: Are You Focused on the Right Things?

“The main thing is to the keep the main thing the main thing” Stephen Covey We’ve been working extensively with OOH owners and senior executives for many years now.  The majority will have increased their occupancy rates by 10, 15 percentage points, increased revenues on existing inventory 10, 20, 30% […]

What is Your Most Unique Billboard? Grey Vick Builds His in the Water

Have you ever considered which billboard in your market is truly unique? Insider asked that question and last week heard from Jarret Brown.  This week, we hear from Grey Vick of  Grey Outdoor. Hey, I figured I’d send this over to you guys. An odd sign we own that is actually […]

The Rolling Stones are Angry… But Not at Billboards

The Rolling Stones are releasing their 24th album, the rock ‘n’ roll band’s first in 18 years. “Angry” is their first song released on video and whether they meant it or not is a fabulous tribute to the billboard industry. The video was shot throughout the streets of Los Angeles. […]

Daktronics 1st Quarter Revenues Up 35%

Highlights from Daktronics fiscal first quarter press release. BROOKINGS, S.D., Sept. 06, 2023 (GLOBE NEWSWIRE) — Daktronics, Inc. (NASDAQ – DAKT) today reported results for its fiscal 2024 first quarter which ended July 29, 2023. Q1 FY2024 financial highlights: Record first quarter net sales of $232.5 million, a 35.3 percent increase from the first quarter of fiscal […]

Vistar Media Launches Retail Inventory Packages to Elevate Targeting Capabilities for DOOH Advertising Campaigns

Vistar’s Retail Inventory Packages allow marketers and omnichannel demand-side platforms (DSPs) to access prepackaged, retail-specific DOOH inventory New York, NY | September 6, 2023 – Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), announced today the launch of its new retail media targeting solution, providing […]

Company of the Day – Compass Outdoor

Company: Compass Outdoor Headquarters: 2725 Parleys Way Suite 120, Salt Lake City, UT 84109 Markets: Utah & Idaho Phone: 385.355.1510 Email:  dave@compassbillboards.com Compass Billboards is an outdoor advertising company located in Salt Lake City, UT selling billboard and ad space across Utah and Idaho. Their product lines include static and […]

Rothfelder on Ruling that HB 2127 is Unconstitutional

I’ve written previously on the new controversial Texas law, HB 2127, dubbed the “Texas Regulatory Consistency Act” by its supporters and the “Texas Death Star Bill” by its detractors. In general, the bill broadly preempts and invalidates local ordinances that are “inconsistent” with State law, including arguably municipal sign codes. […]

Company of the Day – Circle Signworx

Company: Circle Signworx Address: 146 Londonderry Turnpike, Suite 17, Hooksett, NH 03106 Phone: 603-625-5403 Email:  sales@circlesignworx.com Circle Signworx operates a 10 face digital  billboard plant in New Hampshire.   The company was formed in 2011.   The principals in the business are Paul Hanson and Hank Simpson.  The company also provides marketing and […]

Labor Day History Lesson

Insider is off for the Labor Day Holiday, but, courtesy of the US. Dept. of Labor, we share some history on the beginnings of Labor Day. The First Labor Day The first Labor Day holiday was celebrated on Tuesday, September 5, 1882, in New York City. The City held their […]

Billboard Insider Classifieds September 2, 2023

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]