Author: John Weller

What is Your Most Unique Billboard? Grace Outdoor Has Their Rooftop Sign

Have you ever considered which billboard in your market is truly unique? Insider asked that question and last week heard from Grey Vick of Grey Outdoor.  This week, we hear from Diana Stevenson  of  Grace Outdoor. This sign is located in Greenville, SC at a very busy downtown intersection. We were […]

Did a Law Firm Vandalize Their Own Billboard?

Morgan & Morgan law firm billboards defaced: Or were they? https://t.co/KycCcWhNps — Florida’s Talk Leaders (@realFlaTalkLead) September 7, 2023 There was quite a bit of buzz in the Florida market as it appeared that several Morgan & Morgan billboards were vandalized.  When the Tampa Bay Times reached out to the […]

Billups Appoints Stephanie Gutnik as Global Chief Strategy Officer

NEW YORK–(BUSINESS WIRE)–Billups, a global Out-of-Home (OOH) technology and managed services company, today announced the appointment of Stephanie Gutnik as global chief strategy officer. In her new role, Gutnik will develop and execute Billups’ international product roadmap and go-to-market strategy to promote the adoption of programmatic digital OOH (DOOH) and amplify the […]

Company of the Day – Blackbelt Outdoor

Company:  :  Blackbelt Outdoor Advertising, LLC Headquarters:  310 Broad Street Selma, AL 36701 Markets: 10 Counties in Central Alabama Phone: 205-319-1099 Email:  dunkin@blackbeltoutdoor.com Dunkin and Martha Allred started Blackbelt Outdoor in 2014 in the heart of the “Blackbelt” region of Alabama. Since then they have expanded their coverage area into over […]

D. J. Jennings on How Smartlink and SignBird Can Help With Extreme Weather

With all the discussion we have had recently on how extreme weather has been impacting insurance costs, Outdoorlink CEO, D.J. Jennnings, reached out to us to explain how his products can be of help. “The SmartLink System allows operators to remotely shut down and start up digital displays without a […]

Vistar Media Introduces ‘Countdown’ Dynamic Creative Capability for DOOH Campaigns

New York, NY – September 12, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today their ‘countdown’ dynamic creative capability to create urgency for tentpole events by including real-time countdowns (or count-ups) embedded in DOOH creative. This new functionality allows real-time, numerical […]

Company of the Day – Departure Media

Company:  Departure Media, Inc. Airport Advertising (DMI) Markets:  Missouri, Ohio, Virginia, Georgia, Florida, South Carolina, Arkansas, Illinois, Iowa Headquarters:  180 Meeting Street, Suite 350, Charleston, SC  29401 Phone:  843-571-2299 Email:  info@departure-media.com Departure Media operates airport advertising concessions in 14 US airports: Augusta Regional Airport Augusta General Aviation Terminal Cincinnati/Northern Kentucky […]

Meet the 2023 OOH Media Plan Awards Judges

Since 2000, the Out of Home Association of America (OAAA) has championed smart out of home (OOH) executions through the annual OOH Media Plan Awards, which recognize the essential role media planning plays in the development of efficient, effective, and successful OOH campaigns. This year’s esteemed jury includes seven advertising, […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Billboard Insider Classifieds September 9, 2023

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]