Adams Outdoor Advertising continues its strategic growth across the Midwest with the acquisition of Bullfrog Outdoor assets, marking a significant expansion into northern Indiana and reinforcing its already dominant presence across Michigan.
This latest move adds scale, connectivity, and new opportunities for advertisers looking to reach audiences across one of the most impactful regional corridors in the country.
Visualizing Adams Outdoor Expanded Coverage
To better illustrate the expansion, the map below highlights Adams’ established Michigan footprint alongside the newly acquired northern Indiana markets.
With this acquisition, Adams Outdoor Advertising adds 118 billboards including 3 digital billboard faces across key northern Indiana markets, including:
- Fort Wayne
- South Bend
- Elkhart
- Goshen
- Warsaw
- Michigan City
“This acquisition builds on an already strong foundation for Adams in the region,” said Kevin Jones, CEO of Adams Outdoor Advertising. “We’ve established a leading presence across Western Michigan, and expanding into northern Indiana allows us to extend that momentum and further strengthen what is already a dominant footprint in the market. Bullfrog built a solid network of assets, and we’re excited to continue growing these markets and delivering results for our customers.”
Insider’s Note: We noted on Monday the strategy being employed by Adams in the Carolina market. This looks very familiar. Congrats to Adams as they continue to manage growth in a strategic manner.
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