Insider’s Note: Adams Outdoor has created a targeted strategy of growth in North and South Carolina focused on as many quality tuck ins that they can find and close. Here is another example that was announced on Friday.
LANSING, Mich.–(BUSINESS WIRE)–Adams Outdoor Advertising has expanded its presence in central South Carolina through the acquisition of two digital billboard faces from Jolly Digital Media, strengthening digital outdoor advertising opportunities in the communities of Barnwell and Bamberg.
Established in 2008, Jolly Digital Media owns and operates strategically located digital billboards in downtown Barnwell and Bamberg, South Carolina, providing high-visibility outdoor advertising to residents, local businesses, and travelers passing through both counties. Positioned in the center of town, the digital displays serve as a dynamic platform for real-time messaging and community communication.
Through this acquisition, Adams Outdoor Advertising will integrate the two digital billboard faces into its expanding network of digital outdoor advertising assets across South Carolina and the Southeast, increasing opportunities for businesses to reach local audiences through impactful and flexible digital billboard campaigns.
“These billboards occupy prime locations at the heart of both communities,” said Kevin Jones of Adams Outdoor Advertising. “We’re excited to add these digital faces to our network and continue helping businesses and organizations in Barnwell and Bamberg reach their audiences with timely and engaging messaging.”
The downtown Barnwell and Bamberg digital billboards offer advertisers high-impact visibility along key travel routes while delivering modern digital capabilities such as rotating messaging, time-sensitive promotions, and community announcements.
Insider’s Take: On the surface, some of us might say this is a small deal. We reviewed our records and found notice of all these deals since September of last year.
Adams Outdoor’s Acquisition of Sign Shoppe is the Second of this Week
Adams Outdoor Acquires 132 Billboard Faces From Scotty Outdoor
Adams Outdoor Continues Acquiring Signs in North Carolina
Adams Continues Acquisitions in the Carolinas
Adams Outdoor Acquires NC Assets from Parkway Outdoor, Further Expanding Charlotte Market Footprint
Adams Outdoor Expands with Strategic Acquisitions in Charlotte and Virginia
Though we do not have an exact count, the deals over the past 6 months represents close to 90 new structures for Adams in the Carolinas. Sometimes slow and steady can be an effective way to grow your key market.
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