Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Lakeland Outdoor Markets: Florida Headquarters: 215 E Bay Street, Suite 7, Lakeland, Florida 33810 Phone: 863-603-0373 Email: koertel@lakelandoutdoor.com Lakeland Outdoor operates a billboard billboard plant with 117 total faces including 7 digital faces in central Florida. The firm’s plant is centered on Lakeland, Florida, approximately 45 minutes east of Tampa. Lakeland Outdoor is a […]
Link Media continues to grow although at a slower pace. Here are the Link Media financials extracted from the Boston Omaha 2023 10k. Revenues increased by 6% to $10.9 million during the fourth quarter of 2023 due to increases in occupancy and rate. Here are Link Media’s quarterly billboard revenues […]
Here are four things Billboard Insider learned from reading Clear Channel Outdoor’s 2023 10k. Cash goes to interest. Cash interest on debt totaled $404 million in 2023 compared to cashflow (EBIDTA) of $423 million. With interest expense equal to cashflow, Clear Channel Outdoor has little money to spend on acquisitions […]
Last week out of home executive Jonathan Gravis talked about building a high performing out of home sales team. Today he talks about setting expectations and compensation In the realm of OOH sales, success requires a thoughtful strategy in establishing expectations and crafting compensation plans. You’ve assembled a team that […]
Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has appointed a European Operations Director to drive the company’s next stage of European digitisation and growth. Yvette Meijer joins Wildstone with over 35 years’ of operations, procurement and management experience across the telco industry, having previously worked […]
Here are five things Billboard Insider learned from reading OUTFRONT Media’s 2023 10-k. Entertainment, Entertainment, Entertainment As Hollywood goes, so goes OUTFRONT. The entertainment industry accounts for 20% of OUTFRONT’s total revenues. When movie-making is curtailed by COVID or an actors strike, OUTFRONT will suffer. When Hollywood is healthy OUTFRONT […]
2024-03-26 Toronto Canada, for immediate release. Spotzi, the Canadian mapping and consumer data company and OOH Info LLC, the traffic metrics aggregator launched to assist media owners on the supply side, announced today an integrated mapping solution for IBO USA members via the IBO Speedway. “We have been searching for […]
Company: KS Billboards Markets: Kansas Address: Wichita, Kansas Email: sales@ksbillboards.com Phone: 316-425-4125 KSBillboards.com sells advertising on 15 digital billboard locations in Witchita, Kansas. Billboard Insider talked with Kacie Edwards Kacie Edwards, KS Billboards How did you get into the out of home business? Around 10 years ago we erected our first billboard on North Rock […]
Here are five things about Lamar Advertising Billboard Insider learned from reading Lamar Advertising’s 2023 10-k. Billboards, Billboards, Billboards Lamar is all about roadside billboards. Roadside billboards have averaged 88-89% of Lamar’s total revenue for the past 10 years. The company’s highway sign logo business has accounted for 4-6% of […]
