Digital Outdoor Advertising (DOA), a woman-owned network connecting ad agencies with consumers across the U.S., partners with Apparatix to transform outdoor advertising sales. This collaboration integrates DOA’s vast billboard network with Apparatix’s real-time inventory technology, making RFP responses faster and more efficient. Apparatix’s platform offers immediate access to billboard availability, […]
Last week Robert Wallace announced the sale of SouthEastern Media Corporation’s out of home assets in Lynchburg, Virginia to McWhorter Investments. Wallace started Southeastern Media in 2012 and had 14 digital billboard faces. Billboard Insider talked to Wallace about the sale. What factors entered into your decision to sell? It […]
OAAA and OOH UNITED are thrilled to announce the exceptional delegates selected for the 2024 Future Leaders program. This groundbreaking initiative was designed to empower and support the next generation of leaders in the out of home industry. Selected from a competitive pool of applicants, the winners demonstrated outstanding talent, […]
NEW YORK, NY— Today, LinkNYC announced a $20 million state-of-the-art upgrade program for its groundbreaking digital OOH advertising network. The effort enhances LinkNYC’s ability to serve millions of New Yorkers with free Wi-Fi, content, and advertising as the program enters its ninth year. The initiative introduces striking upgrades to enhance […]
Charleston, SC, April 2, 2024 – Leading airport advertising company Departure Media has embarked on a new partnership with Des Moines International Airport (DSM). The firm was named the winner of the airport advertising concessions contract following a competitive bid process. Departure Media will manage the design, implementation, sales, and maintenance of the advertising […]
Company: LeClair Calihan Markets: Arizona Address: 2850 E. Camelback Rd., Suite 270, Phoenix, AZ. 85016 Email: ted@leclaircalihan.com Phone: 602-616-0533 LeClair Calihan was found in 2018 by Ted LeClair and Phil Calihan. The company operates 136 out of home faces including 22 digital faces in Arizona. LeClair Calihan is a member of […]
Here are some excerpts from OOH Sales expert Kevin Gephart’s conversation with Chris Lytle who has trained sales professionals for 44 years. Last week Kevin and Chris discussed the importance of sales manager courtesy calls. Today they explain the importance of talking about the client’s business. Why a sales rep […]
Atlanta, GA – Formetco, a leader in outdoor advertising solutions since 1968, today announces the launch of its breakthrough program, Replacement Experts. Aimed at billboard operators with digital displays approaching or surpassing the 8-year mark, this program promises a comprehensive analysis and turnkey solution to extend the operational longevity of […]
New York, NY – April 2, 2024. New Tradition, a leading out-of-home media company with premium displays in the nation’s largest markets, enhances its already prominent Los Angeles, CA billboard footprint with their latest acquisition from Becker Boards. In taking over this portfolio, within the second largest DMA, New Tradition’s […]
OUTFRONT and Lamar Advertising outpaced the market during the first quarter of 2024. OUTFRONT was up 20% for the first quarter on news that revenues are finally rebounding from covid and low to mid single digit revenue guidance for 2024. Lamar Advertising rose 12% versus a 10% rise in the […]
