BIRMINGHAM, Ala., Oct. 12, 2026 – StreetMetrics has added Matt Hood to its team as VP of Sales and Partnerships, bringing more than 15 years of experience helping brands connect with audiences and helping media owners build and grow successful multimedia advertising businesses.

Throughout his career, Hood has focused on understanding how advertisers make decisions, how local media markets operate, and how sales teams can translate those insights into stronger media plans and lasting advertiser relationships. At Adams Outdoor Advertising, one of the largest out-of-home media operators in the United States, he helped establish and scale a successful programmatic ecosystem that continued to grow by aligning technology, audience strategy, and measurement with the needs of local markets and the account executives serving them.

Beyond programmatic, Hood brings a broader perspective on OOH operations and multimedia advertising. He has also contributed to industry education and measurement initiatives through the Out of Home Advertising Association of America (OAAA) and DOOH Academy.

“I’ve spent over 15 years working with brands and helping media owners build strong multimedia departments,” said Hood. “I truly believe that what we’re building at StreetMetrics can help media groups of all sizes engage in smarter conversations with clients. Advertisers need more than a recommendation for where to spend their money. They need to understand which audiences they’re reaching, why a media plan makes sense, and how they can measure the results.”

That need is becoming increasingly important as advertisers seek greater accountability across their marketing investments. Media owners and agencies must be able to develop compelling media plans, identify opportunities to reach the right audiences, and demonstrate how campaigns contribute to meaningful business outcomes.

StreetMetrics is addressing that challenge through what Hood describes as an “OOH Proof Engine”: an affordable, connected approach that helps media owners and agencies plan campaigns, verify audience exposure, and measure results.

“Our goal is simple: provide what I like to call a Proof Engine to media owners and agencies,” Hood said. “It gives them the ability to affordably demonstrate that their campaigns are reaching the right people at the right time, while also helping prove ROI. It’s about giving media sellers and agencies the information they need to build better plans, answer tougher questions, and showadvertisers the value of their investment.”

StreetMetrics’ Data Layer connects AI-powered planning, verified delivery measurement, andclosed-loop attribution through a consistent foundation of data. The goal is to help operators and agencies move beyond estimates and disconnected reporting toward a clearer understanding of the audiences their campaigns reach and what happens after exposure.

For independent operators and larger media organizations alike, these capabilities can strengthen the entire sales process—from developing a media recommendation and answering an advertiser’s audience questions to demonstrating campaign performance and building the case for renewed investment.

“Matt has built what we’re asking operators to do: sell OOH with data a buyer will trust,” said Drew Jackson, CEO and founder of StreetMetrics. “He knows the operator’s workflow, he knows the people, and he’s been doing the industry’s work on the OAAA committees for years. We’re excited to have him on the team.”

With Hood joining the team, StreetMetrics will continue working to make audience intelligence and campaign measurement more accessible to media owners and agencies, helping them plan with greater confidence, demonstrate performance, and build stronger advertiser relationships.

About StreetMetrics

StreetMetrics is an out-of-home intelligence platform that helps media operators, agencies, and brands plan campaigns, verify audience exposure, and measure advertising outcomes. Its Data Layer connects AI-powered planning, verified delivery metrics, and closed-loop attribution to help the industry move from estimated reach to measurable performance. StreetMetrics’ mission is to make it easier for media owners and agencies to plan reach, prove exposure, and track results.

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