Author: billboardinsider

Clever Out of Home Christmas Cards

This old Eller Christmas card is a humorous classic.  Insider thanks Don Wright for the copy.  Be sure to read the punchline. Burkhart sent Insider a Christmas card which makes clever use of dynamic digital billboard technology.   [wpforms id=”9787″] Paid Advertisement      

Arizona Lawmaker Seeks Ban on Medical Marijuana billboards.

  Arizona Capitol Times reports that an Arizona lawmaker has introduced legislation to ban billboard advertising along interstate highways and numbers state roads. Insider’s take:  States which permit medical marijuana or recreational marijuana usually end up placing restrictions on advertising.  California and Washington prohibit marijuana advertising near schools and day […]

20 Year Billboard Dispute Settled in Tacoma

Last Tuesday the Tacoma City Council unanimously passed Resolution 39890 to settle a 20 year billboard dispute in Tacoma, Washington. In 1997 Tacoma amended the sign code to impose a 10 year amortization period for non-conforming billboards. In 2007  Clear Channel began a legal and public relations counterattack (see billboard on […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Tri Outdoor

Company:  Tri Outdoor Market: Lehigh Valley, PA Headquarters: 1749 Red Hawk Way, Bethlehem, PA  18015 Phone: 610-838-8870 Tri Outdoor is a locally owned and operated outdoor advertising company in Lehigh Valley, PA.  The firm operates an 18 face plant around Allentown.  The company has been in business in excess of 50 years and is […]

OOH Proof Point: Holiday Travel to Break Records

By the OAAA staff. By air or car, the stats point to increased mobility. The auto club (AAA) predicts record-breaking year-end travel (December 23 through January 1): Auto travel will rise for the seventh consecutive year-end season. Rising gas prices, says AAA, won’t have much impact Air travel will be […]

Billboard Insider Classifieds December 16, 2017

Billboard Insider Classifieds work: “When thinking as to how best to get the word out of our available position we thought of Billboard Insider.  We are glad we did.  The cost of the ad was reasonable and the response was outstanding.” Jim Moravec, Stott Outdoor “We had over 25 companies inquire […]

Bethlehem, PA Mayor opposes digital billboard

The Morning Call reports that the Bethlehem, Pennsylvania Mayor opposes a billboard proposed near the Hill to Hill bridge.  The Mayor says the billboard does not belong in a key city gateway near a historical district.  Adams Outdoor is asking for a variance to construct a 600 square foot sign […]

Fundraising campaign includes temperature and countdown triggers.

This Extra Credit Projects dynamic digital sign campaign caught Insider’s eye by the use of temperature triggers and a day countdown to support a good cause. GRAND RAPIDS, Mich, December 14, 2017—To help generate awareness and separate their organization from a plethora of other local missions, Guiding Light of Grand Rapids […]

Company of the Day: Sunrise Outdoor

Company: Sunrise Outdoor Advertising Markets: New York Headquarters: 251 Main Street, Huntington, NY  11743 Phone: 631-427-7100 Email: sales@sunriseoutdoor.com Sunrise Outdoor is the largest outdoor advertising company on Long Island, New York.  The company was established in 1975 with the acquisition of 68 billboards in Nassau County.   Over the years Sunrise has grown to nearly […]