If you put a picture of a New York City billboard on your website and aren’t registered as an out of home company in New York City you may get a summons from the city to register as an out of home advertising company or face a fine of $25,000 […]
Author: billboardinsider
Geopath and OAAA announce GO2018 speakers
New York, NY – March 12, 2017 – Geopath, the not-for-profit organization providing audience location measurement to the Out-of-Home (OOH) industry and the Outdoor Advertising Association of America, today identified several of the keynote speakers who will headline the 2018 Geopath/OAAA Out of Home Conference (GO2018) taking place May 7–9 […]
FEMA says digital billboards important tool.
By Ken Klein, OAAA Government Affairs Digital billboards are an important communications tool to share emergency information with the public, says America’s top emergency manager. “Use of digital signage along highways is part of the layering and unity of messaging to reach affected communities, and supplements radio and mobile alerts,” […]
Alex Shunnarah and Out of Home
Insider sees Alex Shunnarah billboards whenever he visits Georgia, Alabama and Florida. Shunnarah is a personal injury attorney whose firm is headquartered in Birmingham, Alabama. Shunnarah uses outdoor because they work. He partners with ad agencies and pr firms to direct spending. AL.com reports that Shunnarah has his face on 2,000 […]
Company of the Day: Arena Outdoor
Company: Arena Outdoor Advertising Markets: Nevada. Headquarters: 1380 US Highway 95A N, Suite 2-209, Fernley, NV 89408 Phone: 775-835-4250 Email: rk@arenaoa.com Arena Outdoor operates a billboard plant in Northern Nevada. The company’s founder is Robert Kennerson. The company is building signs in Nevada on I-80 between Reno and Winnemucca. Insider talked with Kennerson about the […]
Billboard Insider Classifieds March 10, 2018
Billboards for sale classifieds cost $120 for 12 months, paid in advance by credit card. All other classifieds cost $60 for 60 days or $120 for 12 months paid in advance by credit card. Billboard Insider will write a 200-700 word article publicizing the sale of your billboard plant for an […]
9 Tips for Digital Billboard Safety
Here are 9 tips for digital billboard safety which Insider learned during Formetco’s recent safety conference. Review riser drawings before you service a board. Always assume electrical circuits are hot. Use a lockout/tagout program. If in doubt shut down the entire billboard. Most panels have battery backup. Make sure all […]
Regulatory Roundup
Winnipeg Manitoba is considering a $400-450 annual licensing fee for digital billboards to cover “ongoing costs for monitoring and enforcement or the operation and use of the digital sign over its lifespan.” Insider sees a worrisome trend of cities raising taxes and fees on out of home advertisers. We wrote […]
Company of the Day: Apple Outdoor
Company: Apple Outdoor Advertising Markets: Pennsylvania, Maryland. Headquarters: 950 Smile Way, York, PA 17404 Phone: 717-578-2437 Email: nsterner@appleoutdoor.com Apple Outdoor is a full-service, locally owned and operated billboard company based in York, Pennsylvania. Apple provides billboard coverage in York and Adams Counties in Pennsylvania; and Carroll, Cecil, Frederick, Harford, Kent and Queen Anne’s Counties in […]
Shassian on ipads for walls and 4 initiatives.
Outfront CFO Donald Shassian spoke at the 26th annual Deutsche Bank Media, Telecom and Business Services conference on Tuesday. Here are the highlights. On driving up out of home rates This has been an issue since Jeremy and I came on board…We’ve been putting an emphasis with our people to […]
