The Denver Post and 16:9 have written about a welcome sign/digital billboard on Pena Boulevard as you exit the Denver Airport. Panasonic is the sign manufacturer. The $14.5 million cost of the sign was to have been recovered by advertising. the problem was that nobody at the airport did the […]
By DJ Jennings, Sales Manager, Outdoorlink I found last week’s Billboard Insider article on preventing vandalism interesting. At Smartlink we have been helping to provide ways of addressing these issues as well. About a year ago we developed a camera system for the purpose of increasing the level of proof […]
The transportation leader of the US House of Representatives praised the FBI’s use of digital billboards as an effective partnership that saves taxpayers’ money and enhances safety. On November 29, Congressman Bill Shuster, R-PA, published a statement in the Congressional Record, commending billboard operators for donating space to help law […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
Myron Laible is a busy guy. In addition to serving as Vice President, State, Local, and Regulatory Affairs for OAAA, Laible is an officer of the Foundation of Outdoor Advertising Research and Education (FOARE). Insider talked with Laible this week to get an update on the foundation’s activities. Myron, when […]
Company: RSA Media Market: Massachusetts Headquarters: 1 Huntington Avenue, Suite 1104, Boston, Massachusetts 02116 Phone: 617-227-4858 RSA media is a locally owned billboard company with static and digital billboards in the Boston area. The company was founded in 1987 by James Lack. The company’s plant includes billboards near Fenway Park […]
Billboard Insider is running a new series by OAAA called Nuts and Bolts. The series will discuss daily operating challenges facing out of home advertising companies and review some industry best practices. Insider thanks OAAA for putting the series together. Today’s article contains three tips on preventing billboard vandalism […]
One of the top stories of 2017 is the rise of high tech companies as out of home advertisers. The latest example is Amazon. Insider took this picture of an Amazon web services ad on the people mover train in Sea-Tac airport. Wongdoody, Amazon’s agency, is running a Back to […]
In October 2017 Daktronics completed the installation of a massive new curved digital billboard at London’s Piccadilly circus. The display is 17.6 meters high and 44.6 meters wide (that’s 57 feet by 146 feet). The sign curves around the corner of the building and can show a large piece of […]
