Billboards for sale classifieds cost $120 for 12 months, paid in advance by credit card. All other classifieds cost $60 for 60 days or $120 for 12 months paid in advance by credit card. Billboard Insider will write a 200-700 word article publicizing the sale of your billboard plant for an […]
Author: billboardinsider
Lamar vs Outfront vs CCO vs the market.
Lamar has outperformed the S&P 500, the S&P Media Index and the REIT Index over the past four years. Outfront and Clear Channel Outdoor have underperformed over the same time frame. Lamar is blue, Outfront is purple and Clear Channel Outdoor is yellow in the chart below. Source of Chart: […]
When is a contract not a contract?
One of Insider’s pet peeves is customers who think a contract is not a contract. Insider signed a year out of home advertising contract with a restaurant group. The contract had a sixty day cancellation clause. The restaurant group sent an email last week saying that it was going a […]
Outfront Wins MBTA Billboard Contract
NEW YORK, March 1, 2018 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) (the “Company”), announced today that it has been awarded a new contract with the Massachusetts Bay Transportation Authority (“MBTA”) to manage 125 billboards on MBTA’s owned properties. OUTFRONT is scheduled to begin operations on March 4, 2018. This contract marks an expansion of OUTFRONT’s ongoing partnership with the MBTA. OUTFRONT will […]
Company of the Day: Alabama Outdoor
Company: Alabama Outdoor Markets: Alabama Headquarters Address: 631 Beacon Parkway West, Suite 112, Birmingham, AL 35209 Phone: 202-224-5815 Email: info@aloutdoor.com Alabama Outdoor operates three billboard locations with five faces around Birmingham, Alabama. The digital billboards are provided by Formetco. [wpforms id=”9787″] Paid Advertisement
Weather Cams Can Make You Money
If you live in an area bedeviled by tornados and storms you should reach out to your TV station to see if they want to mount weather cams on your billboards. Insider has written about Durden Outdoor’s use of weather/traffic cams. Insider knows another out of home company that just […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Lamar organic revenues up 0.7% during 4Q 2017.
Lamar’s fourth quarter 2017 financials can be summarized in this Sean Reilly quip: “We under-achieved on top-line growth, but its also fair to say, we did an outstanding job managing expenses.” Here are the highlights from Lamar’s fourth quarter 2018 earnings release and Seeking Alpha earnings call transcript. Revenue increased […]
Outfront organic revenues flat in 4Q 2017
Outfront reported flat fourth quarter 2017 organic revenues but increased cashflow due to controlled expenses. Here are the highlights from the 4Q 2017 press release and the Seeking Alpha earnings transcript. Revenues increased 1% to $401 million during the fourth quarter of 2017. Organic revenue, adjusting for acquisitions and currency […]
Geopath Market Spotlight: Denver
Did you know Denver’s nickname of the “Mile High City” originates form the fact that the city is exactly one mile above sea level. Denver brews more beer daily than any other city in the United States. This week’s Geopath Market Spotlight focuses on the Denver DMA. Infographics for the […]























