Author: billboardinsider

Alex Shunnarah and Out of Home

Insider sees Alex Shunnarah billboards whenever he visits Georgia, Alabama and Florida.  Shunnarah is a personal injury attorney whose firm is headquartered in Birmingham, Alabama. Shunnarah uses outdoor because they work.  He partners with ad agencies and pr firms to direct spending. AL.com reports that Shunnarah has his face on 2,000 […]

Company of the Day: Arena Outdoor

Company: Arena Outdoor Advertising Markets: Nevada. Headquarters: 1380 US Highway 95A N, Suite 2-209, Fernley, NV  89408 Phone: 775-835-4250 Email: rk@arenaoa.com Arena Outdoor operates a billboard plant in Northern Nevada.  The company’s founder is Robert Kennerson.  The company is building signs in Nevada on I-80 between Reno and Winnemucca.  Insider talked with Kennerson about the […]

Billboard Insider Classifieds March 10, 2018

Billboards for sale classifieds cost $120 for 12 months, paid in advance by credit card.  All other classifieds cost $60 for 60 days or $120 for 12 months paid in advance by credit card.  Billboard Insider will write a 200-700 word article publicizing the sale of your billboard plant for an […]

9 Tips for Digital Billboard Safety

Here are 9 tips for digital billboard safety which Insider learned during Formetco’s recent safety conference. Review riser drawings before you service a board. Always assume electrical circuits are hot. Use a lockout/tagout program. If in doubt shut down the entire billboard. Most panels have battery backup.  Make sure all […]

Regulatory Roundup

Winnipeg Manitoba is considering a $400-450 annual licensing fee for digital billboards to cover “ongoing costs for monitoring and enforcement or the operation and use of the digital sign over its lifespan.”  Insider sees a worrisome trend of cities raising taxes and fees on out of home advertisers.  We wrote […]

Company of the Day: Apple Outdoor

Company:  Apple Outdoor Advertising Markets:  Pennsylvania, Maryland. Headquarters: 950 Smile Way, York, PA  17404 Phone: 717-578-2437 Email: nsterner@appleoutdoor.com Apple Outdoor is a full-service, locally owned and operated billboard company based in York, Pennsylvania. Apple provides billboard coverage in York and Adams Counties in Pennsylvania; and Carroll, Cecil, Frederick, Harford, Kent and Queen Anne’s Counties in […]

Shassian on ipads for walls and 4 initiatives.

 Outfront CFO Donald Shassian spoke at the 26th annual Deutsche Bank Media, Telecom and Business Services conference on Tuesday.  Here are the highlights. On driving up out of home rates This has been an issue since Jeremy and I came on board…We’ve been putting an emphasis with our people to […]

REI digital billboard campaign increases store traffic.

This digital out of home advertising success story caught Insider’s eye.  Wouldn’t you agree that a 3.6X increase in store traffic constitutes success for a digital billboard campaign? NEW YORK – March. 6, 2018 – In a recent initiative, REI – the nation’s largest consumer co-op and specialty outdoor retailer […]

Lamar Offers Cleveland Bus Shelters

Cleveland, OH – March 7, 2018 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, today announced that the company’s Cleveland office is now delivering outdoor advertising campaigns utilizing its new bus shelter inventory across the city. The first campaign, designed […]

Feds Support State/Industry in TN billboard case

The federal government is supporting the State of Tennessee’s defense of its billboard law as a constitutional regulation that does not violate free speech. On March 5, the US Justice Department filed a friend-of-the-court brief (amicus) in the case Thomas v. Schroer.  You can read the brief here.  This gesture […]