• Rate This Board By Greg Callaham

    Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider has used and endorses Callaham’s services.

    White Spot

    Rating: 4 (very good)

    • Nice job! What an excellent use of extensions! And they tie directly into the tag line! This is the sort of thing that gets our industry noticed in a positive way.
    • I’d like to see the second line of text larger so the word “rain” is easier to read since it is so critical to the shower of fries.
    • I’d really like to see the White Spot logo larger. Losing two or three fries in the upper right to accommodate that won’t hurt.
    • This board earns a solid 4 (very good).

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