• Horton Outdoor Fathers Day Boards

    Horton Outdoor ran a fathers day billboard on 20 digital billboard faces throughout Alabama, Panama City Beach, Cartersville/Kennesaw and Northeast Georgia.  The message said “Psst…Call your dad today.”  TV station WJHG ran a feature story on the fathers day billboards.  Horton did a followup board which said Thanks for the love, WJHG.

    Insider’s take:  A creative way to generate publicity using excess digital billboard sign inventory for holiday post.

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