(On July 25, OAAA hosted a webinar for non-members, explaining how the trade association boosts sales and protects assets. Insider is posting a three-part series based on this webinar. In Part I Myron Laible explained OAAA’s regulatory problem solving. In Part II Ken Klein described the advance of digital billboards, and […]
Insider thinks non-profits are overlooked as a source of out of home revenues. School districts, state governments and advocacy groups are all potential clients as you can see from this post by the ACLU’s Jenna Farley. Farley says response to the campaign has been positive so far. Putting a billboard […]
Company: Elevation Outdoor Advertising of Tennessee Market: East Tennessee Headquarters: 5201 Kingston Pike, Suite 6, #138, Knoxville, TN 37919 Phone: 865-748-2427 Elevation Outdoor Advertising, LLC, based in Knoxville, Tennessee was founded in 2002. It’s majority owner is Martin Daniel. Elevation Outdoor does business in a 14 county area of East Tennessee and has over […]
Lamar had a strong second quarter. CEO Sean Reilly summarized results: “Q2 was a good all around quarter for Lamar. Everything clicked, every business unit, billboards, transit, airports, and logos all lines of business exceeded plan on the top and bottom.” Here are the highlights from the earnings call and […]
Outfront announced second quarter earnings yesterday. Here are the results from the earnings release and conference call transcript. CEO Jeremy Male summarized the quarter: “Local advertising growth was solid. National advertising, which have been declining, reached breakeven. Digital growth remained strong. And importantly, both digital and static yields were up. […]
Carolina Calderon is an Oradell, New Jersey attorney whose firm Law Offices of Carolina Calderon Castro, LLC specializes in advising landlords on billboard issues. Insider asked Calderon to talk about billboard leases from a landlord’s perspective. Carolina, how did you get involved with advising landlords on billboard leases? I became […]
Could autonomous cars increase transit use and transit advertising? MIT technology review has a short piece highlighting how Waymo is partnering with the Phoenix area regional transit authority to get people to buses and trains. Insider’s take: This is good news for transit advertising companies if it helps boost ridership. […]
Did you know: Centennial park in Nashville is home to the only replica of the Greek Parthenon Nashville was founded on Christmas Eve, 1779. This week’s Geopath Market Spotlight focuses on the Nashville DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT […]
Company: Elray Outdoor Advertising Markets: New York, New Jersey Headquarters: 1862 East 9th St, Brooklyn, NY 11223 Phone: 718-645-9621 Email: info@elrayoutdoor.com Elray outdoor advertising operated a plant of high profile billboards in New York and New Jersey until 2017. The firm’s President was Raymond Laniado. In 2017 the firm sold […]
On July 25, OAAA hosted a webinar for non-members, explaining how the trade association boosts sales and protects assets. Insider is posting a three-part series based on this webinar. In Part One, posted August 1, Myron Laible explained OAAA problem solving. In Part Two, Ken Klein describes the advance of […]
