DANVILLE, Ill. — (August 13, 2018) — The largest single video screen in the world is getting a next-generation reboot, and Watchfire Signs of Danville, Ill. has been selected to imagine and manufacture it. Watchfire was selected from among 15 digital screen manufacturers from around the world to completely rebuild the canopy that is part […]
Company: Faris Outdoor Advertising Markets: Texas, Arkansas Headquarters: 6301 Southwest Blvd, Benbrook, TX 76132 Phone: 1-817-737-4472 Faris Outdoor Advertising, Inc is a Texas based and Texan owned billboard company that was begun in 1984 and has been in continuous operation since then. Faris operates billboards in Texas and Arkansas. Most of the locations located in […]
A good out of home management team grows revenues faster than expenses. An additional dollar of revenue doesn’t add an additional dollar of expense because you’re able to leverage your people and plant. You may have sales commissions (10-20% of collections) and increased lease costs (if you’ve got a % […]
This month for the ‘3 of a kind’ feature Daily Billboard Blog shines a spotlight on a popular technique of busting out, or bursting through, the confines of a billboard hoarding to grab the attention of passersby. These 3 examples are all from the entertainment industry and the first eye-catching […]
By Richard Rothfelder, Rothfelder and Falick. Insider sent me a couple articles about lawsuits brought against advertisers who had displayed defamatory or misappropriated advertisements on billboards. In a New Hampshire case, the owner of a mortgage company who used electronic billboards (as well as the radio, television, and internet) to […]
Insider has assembled a list of law firms active in the out of home business. We’ve sorted the list by state and we’ve also highlighted law firms and lawyers who are members of the OAAA or IBOUSA. Membership in an out of home trade group is a great tipoff that […]
Billboard ads played a role in a key election in a battleground state. The beleaguered labor movement was pleased – even surprised – that Missouri voters rejected a right-to-work ballot measure on August 7 (“Prop A”). Prop A was defeated by a 2-to-1 margin. Here are reports from Missouri: Well-traveled […]
OAAA Chief Marketing Officer Stephen Freitas likes to garden. Here he’s tending his Arlington Ridge, Virginia garden with his helper Madison. We’re not sure who is helping who. Out of the Office is Billboard Insider’s Saturday column which describes what members of the out of home community do on their […]
“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign up. […]
Lamar CEO Sean Reilly had interesting comments on this week’s earnings call on which sectors have been growing for Lamar and why. Financials “Financials were up 10%, if you drive around town, you’ll see a lot of ads – advertising CD rates right for community and local banks. And that’s […]
