By Rainbow Kirby, Clear Channel Outdoor Step outside, and look up as you stroll through your neighborhood. You may just have a special message waiting for you, especially if you have social cred and influence. This summer, Adidas is showing the love to their family of brand ambassadors in LA […]
“No one in the US makes LED’s so what the hell are we protecting.” – A US digital billboard manufacturer on the impending LED tariff. The escalating US-China trade war may be coming to a digital billboard near you. Earlier this week the Trump administration released an updated list of […]
Magna has released its Spring 2018 Advertising Forecast. Global ad spending is projected to increase 6% in 2018 but most of the new spending will go to online digital and mobile advertising. Magna says out of home is the only form of traditional media to grow in 2018. Magna On […]
Did you know: Jacksonville was named for General Andrew Jackson, who later went on to become the 7th President of the United States. The Dames Point Bridge in Jacksonville is the second longest concrete cable-stayed bridge in the western hemisphere. This week’s Geopath Market Spotlight focuses on the Jacksonville DMA. […]
Railroad Outdoor’s Mike Fitzgerald asked Insider what metrics are important for measuring the performance of an out of home business. Here are 6 financial metrics which will help you evaluate your out of home business. Gross revenue. This tells you how well your sales effort is going. You might also […]
Horton Outdoor ran a fathers day billboard on 20 digital billboard faces throughout Alabama, Panama City Beach, Cartersville/Kennesaw and Northeast Georgia. The message said “Psst…Call your dad today.” TV station WJHG ran a feature story on the fathers day billboards. Horton did a followup board which said Thanks for the […]
OUTFRONT installed an inflatable billboard for the Philly Zoo. Insider talked with Outfront Art Director Briana Foley about the project. Where did the idea for an inflatable billboard come from? The OOH request from the Philadelphia Zoo came in but our AE went a step further and pitched the idea […]
Steve Nicklin, the OAAA’s VP-Marketing, has visited over 450 ad agencies and met with over 2,000 media planners since 2013 to advocate for the out of home (OOH) business. Insider asked Nicklin to talk about OOH and offer insights about today’s agencies. What are the questions you get asked by […]
Left hand reads hard to sell? Not this Marquee Media Board. Insider talked with Jeff Joaquin of Marquee Media about making left hand reads a success. What makes a left hand read work? It has to first be a location that has 1,000 feet of visibility. We try to make […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently. This week’s rating is provided by Greg […]
