By Cody J. Riebe, Insights Specialist at BillboardsIn
At the beginning of each December, music streaming giant Spotify offers users a year-end analysis of their listening habits, called Spotify Wrapped. It breaks down data such as which artists, songs, and genres they listened to most throughout the year. It also provides some fun facts based on user data, like the oldest song they listened to or how much mainstream vs. indie music they enjoyed.
At the end of the interactive tour of their year in music, Spotify offers users a simple graphic of their personal data — called a Wrapped card — to share with their friends. Sharing options include Facebook, Twitter, WhatsApp, and Instagram. This year, they added a button for Spotify Premium users to share their Wrapped cards on a billboard.
This means some Spotify Premium users will have their personal Wrapped card shared on digital billboards in NYC’s Times Square or London’s Piccadilly Circus. If they click the button to be featured on a billboard, users need to upload a picture of themselves and agree to terms and conditions. Spotify does clarify that due to overwhelming demand not everyone who submits will be able to be featured on a billboard.
As much talk as there is about billboards and OOH having a renaissance, it’s still a bit of a shock to see a billboard-sharing button right next to the Facebook and Twitter buttons on one of the largest music streaming platforms in the world. Sharing content on a billboard can be as easy as sharing to social media. The industry has certainly come a long way from those Burma-Shave signs.