Company: Colorado West Outdoor Advertising Market: Grand Valley, Colorado Headquarters: 2475 Commerce Blvd. Grand Junction, CO 81505 Phone: 970-242-5248 Colorado West Outdoor Advertising is a second generation family-owned firm which owns over 100 billboards as well as a bus bench and bus shelter advertising business in Grand Junction Colorado. The company was started in […]
Author: billboardinsider
Wrapping an Entire Poster Face
Yesterday Clear Channel Outdoor announced it had upgraded 1,300 structures to “Premiere Panels”. Looks to Insider like Clear Channel is wrapping the entire face of of certain posters rather than installing the vinyl under the face’s frame. The result is this… in place of this… Insider likes the bigger bolder […]
Karla Steele’s Proudest Out of Home Sale
Karla Steele is an independent out of home sales rep in the midwest. Steele recently formed K Steele Solutions to help smaller out of home companies create marketing tools and help with data organization. She has experience with land leases and permits as well. Insider talked with Steele last week. […]
Talon Appoints Jim Wilson as US CEO
NEW YORK, January 29, 2020 – Talon, the leading independent Out of Home (OOH) media and technology agency, today announced that Jim Wilson has been appointed as its U.S. Chief Executive Officer (CEO). Wilson will join Talon from TEGNA’s Premion, the first-in-market over-the-top (OTT) advertising and technology platform, that he […]
Vistar Canadian Programmatic Spend up 228%
NEW YORK & TORONTO – January 29, 2020 – With rapid advancements in targeting and measurement, and a surging interest in buying DOOH, the programmatic OOH industry is on track for rapid growth in 2020. Vistar Media, the leading programmatic technology provider for digital out-of-home, is helping accelerate that growth […]
Clear Channel Outdoor Transforms 1,300 Displays to Premiere Panels
New York, NY – Clear Channel Outdoor Holdings, Inc. (CCO) (NYSE: CCO), one of the world’s largest outdoor advertising companies, recently debuted over 1,300 new visually-striking, printed out-of-home (OOH) displays across its small, mid and large U.S. market footprint. CCO’s transformed “Premiere Panels” bring nearly bulletin-size media down-to-earth for even […]
Neil Bell on Ad Contract Renewals
By Neil Bell, Owner, New South Outdoor Most outdoor operators I know are committed to the success of their advertiser’s billboard campaigns. We understand it is imperative that we get them a return on their advertising investment. Otherwise, we can forget about getting that renewal. Sometimes though, we put the […]
State Says Proposed Watertown Digital Signs Violate Highway Beautification Act
NNY360 and wwnytv.com report that Watertown NY and the State of New York are at odds over a plan to put two digital billboards on the Court Street Building in Watertown. The State DOT says the sign will violate the Highway Beautification Act because the sign is along Black River […]
Company of the Day: Coastal Outdoor Advertising
Company: Coastal Outdoor Advertising Markets: New Jersey Headquarters: PO Box 632, Far Hills, NJ 07391 Phone: 908-378-5464 Email: info@coastaloutdoor.com Coastal Outdoor Advertising operates a billboard plant with 12 high profile bulletin faces across highly traveled streets and expressways in New Jersey. The company is owned by Frank Nataro. Nataro has been in the outdoor […]
Who Borrows at What Rate
This week Lamar refinanced its 5 3/8% notes with 3 3/4% and 4% notes Here’s a table showing borrowing costs for the public out of home companies. Over the past year Lamar has cut borrowing costs by almost 200 basis points by a series of refinancings. The table shows that […]
