Jesse London has 25 years experience in media sales including 20 years experience selling out of home. Last week he talked about selling out of home versus TV. Today he talks about 7 ways out of home complements online and mobile ads. How do you see out of home working […]
Humor can be great on billboards but there are risks. Not everyone thinks the same things are funny. An Ohio pizza shop owner likes to run funny messages on his billboards: “Now Hiring – Must Show Up”, “If it’s not there in 30 minutes move closer.”, “Free Box with Every […]
Tennessee’s General Assembly has started considering changes to Tennessee’s billboard-control law because federal courts have ruled the law unconstitutional. The motivation to enact a new billboard law is to remedy a pending legal challenge regarding free speech (Thomas v. Bright). Similar constitutional challenges to billboard law arose in Oregon and […]
JCDecaux released 2019 revenue figures last week. One more and one less. More total revenue. Total Revenue increased 1.3% in 4Q 2019 as an increase in street furniture revenue offset declines in transport and billboard revenue. Less Organic Revenue. Organic revenues, excluding acquisitions/divestitures and FX declined 1.5% during the fourth quarter […]
This 1 minute video shows how Formetco makes billboard scaffolding. Insider talked with Formetco Hardware Sales Manager Denise Roberts about scaffolding. Denise how long have you been making billboard scaffolding. Formetco has been manufacturing the same scaffold since 1979. Last year we sold over 100,000 linear feet in platforms alone, […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company: Cuerden Sign Co Markets: Arkansas Headquarters: PO Box 187 Conway, AR 72032-0187 Phone: 501-329-6317 Email: cuerden@swbell.net Cuerden Sign Company was founded in 1920 by Henry Cuerden. The firm originally painted signs. Over time it entered the neon sign and billboard business. The firm is owned and operated by the Burton family. Jasper […]
Some fun heading into the weekend… Thanks to Neil Bell of New South Outdoor for bringing this to our attention. [wpforms id=”9787″] Paid Advertisement
Know your opposition. Here’s the budget for Scenic America, the anti-billboard non-profit. Insider assembled the figures based on Scenic’s IRS 990 forms. Scenic has been growing. Revenues increased from $351,224 during the year ended March 2016 to $803,870 during the year ended March 2019. Scenic is spending $120,000/year in advertising and […]
Media Resources is proud to announce the addition of Greg Clark to our Digital LED Display division as Manager, U.S. Digital Operations. “Greg will play a major role in our continuing U.S. expansion. With hundreds of U.S. digital installs per year he will be busy. Additionally, he will oversee the […]
