Earlier this month Wade Leslie IV, President and CEO of West Virginia Outdoor Advertising died. Billboard Insider reader Brian Mount sent us a story which speaks to the integrity and compassion of Leslie. Wade was one of the best owners I have ever worked for. I installed numerous structures in […]
Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and […]
Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO 63348 Phone: 636-463-2100 Porlier outdoor operates a billboard plant in Missouri and Kansas. The signs are clustered from St Louis west to Kansas City. During Covid Porlier ran a series of ads thanking first responders and encouraging people to give blood […]
We’re taking today and tomorrow off for Thanksgiving. Billboard Insider has lots to be thankful for: To Outfront Media Real Estate Rep Shelli Bergren for being Billboard Insider’s first newsletter subscriber. To Hunter Hampton at Stott Outdoor for being Billboard Insider’s most recent and 2,935th newsletter subscriber. To Barr Media’s […]
Company: Pioneer Outdoor Market: Springfield Missouri. Address: 520 S. Union Ave, Springfield, MO 65802 Phone: 417-315-8719. Email:contact@pioneeroutdoor.com Pioneer Outdoor is a family owned company which operates a plant of 80 static faces and 34 digital faces around Springfield Missouri. The company was formed in 2011 by Larry Lipscomb. Larry’s son Stu was named […]
Lil Nas X, whose country rap single “Old Town Road” achieved viral popularity via TikTok in 2019 earning him diamond certification, is seen filming a live TikTok video to promote the release of his new single “Holiday” in front of the Sunset Blvd billboard he booked through MilkMoney. Insider talked […]
A reader asks Billboard Insider what Days Sales Outstanding should be at an Out of Home advertising company. Days sales outstanding tells you how long it takes you to convert your receivables to cash. The formula is: Days Sales Outstanding = (accounts receivable/last 365 days sales) x 365 What should […]
Swedish national Out of Home JIC, Outdoor Impact, headed by Mats Rönne, is the latest national OOH association to join The World Out of Home Organization (WOO). WOO has recruited a number of new national association members so far this year including the OMA in Australia, OAAN in Nigeria, OHMSA […]
Insider talked with YESCO Outdoor Media President Pat O’Donnell about Covid, the growth outlook and the company’s search of a new Regional Manager in Montana. How has YESCO Outdoor done during the pandemic? 2020 has been a remarkable year for YESCO Outdoor Media, all things considered. Depending on our December, […]
Join us for a seminar designed to update legal practitioners and advocates on the most important litigation and trends facing the OOH industry— moderated by OAAA’s legal counsels Eric Rubin and Kerry Yoakum. The OAAA’s legal talent will cover pending and future legal issues facing out of home media. […]
