Some advice from Allison Outdoor’s Claude Dicks and Lamar Advertising’s Sean Reilly on Easements taken from In Their Words – Out of Home Executives Talk About Out of Home.

Claude Dicks, Allison Outdoor

My grandfather always said you can’t control sales, but you can control expenses…Our goal is to not have our expenses increase as much as our revenue…We’re setting some pretty strong goals for the upcoming year. We’re working on one that pretty much fell into our laps. Our rent with this one gentleman doubled and he wanted to sell the property and he wanted the money from the easement…We feel over time we can create a better bottom line…

Sean Reilly, Lamar Advertising

My job as CEO of Lamar is to assertively deploy capital on behalf of our shareholders. And one of the ways we do that is purchasing easements under our structures. To that degree Landmark is actually a competitor. And so, we have decided that their services and offering is not something that is helpful to Lamar or Lamar’s shareholders. It doesn’t mean that they can’t be helpful to other capital constrained members of our industry, but Lamar is not capital constrained. We have a very strong balance sheet and we’re always looking to deploy capital…and purchasing easements is one way we do that.