Author: billboardinsider

Clear Channel Outdoor Rolls Out New Impressions Methodology in Airports

New York, NY – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), and leading airport advertising provider in the U.S., today announced a first-in-the-nation rollout of a new audience impressions methodology that provides advertisers a more precise analysis of a consumer’s […]

Company of the Day: OnsiteInsite

Company: OnsiteInsite Markets: Arizona Address: 6200 E. Thomas Road, Suite 201, Scottsdale, AZ  85251 Email: info@azbillboard.com Phone: 480-990-0800 OnsiteInsite is a locally owned and operated company with a plant of 14 by 48 billboards along the Santan Freeway Loop 202 in the southeast valley of Phoenix between I-10 and the […]

Sticking Up for Billboards in Utah

Earlier this week there was a guest opinion published in the Deseret News titled “Is it time for Utah to ban billboards.” Here’s a letter written by YESCO’s Pat O’Donnell and Reagan Outdoor’s Dewey Reagan which the Deseret Times published yesterday in response. Up or Down on Billboards . . […]

Kevin Gleason Remembers David Flint

Adams Outdoor President/CEO Kevin Gleason shares these thoughts about David Flint with Billboard Insider: There are two types of attorneys in this world: those that understand and “get” billboard law and those that don’t. David Flint definitely understood and leveraged billboard law to its fullest when I was General Manager […]

OAAA Establishing Guidelines for Programmatic Transactions

By Stephen Freitas, OAAA Chief Marketing Officer The Out of Home Advertising Association of American (OAAA) has launched a working group charged with establishing standards for OpenRTB. Real-Time Bidding (RTB) is a platform and protocol that allows bidding as a method for transacting media, making it possible for ad impressions to […]

First Get the Spelling Right

Ready for a laugh.  Look at this Pennsylvania billboard attacking Joe Biden.  The politicos on twitter are having a field day. [wpforms id=”9787″] Paid Advertisement

Grey Vick On Small Market Digital Billboards

Today’s podcast guest is Grey Vick the founder Grey Outdoor, an independent out of home company with 260 billboard structures in North and South Carolina.  Here are his thoughts about digital billboards and small markets. On Digital signs. We’ve got a few digitals and we’re going to be doing more…We’ve […]

Talon North America Partners with LoopMe to Boost OOH Measurement and Attribution

New York, NY – October 20, 2020 – Talon, a leading independent Out of Home (OOH) media specialist, today announced that it has joined forces with LoopMe, the outcomes-based advertising platform, to harness attribution, artificial intelligence (AI) and data analytics to measure and deliver real world outcomes for advertisers. The […]

Mesmerize Grows Pharmacy Footprint with Benasource Partnership

NEW YORK, Oct. 15, 2020 /PRNewswire/ — Mesmerize, a prominent out-of-home media company specializing in patient education at the point of care, announced the expansion of its pharmacy network through a partnership with Benasource, a group purchasing organization that combines the power of hundreds of independent pharmacies to provide innovative and cost-effective solutions.  […]

Company of the Day: Norton Outdoor

Company: Norton Outdoor Market: Cincinnati, Ohio. Headquarters: 5280 Kennedy Avenue, Cincinnati, OH Phone: 513-631-4864 Norton Outdoor is a private, family owned outdoor company which was started by Jerry Norton in 1949. The company is run by Jerry Norton’s sons and grandson. Tom Norton Co-Chairman. Dan Norton is Co-Chairman and CEO. Jerry Norton’s grandson, Mike, […]