By Kevin Gephart If you’re batting 1,000 you’re playing in the little leagues. Objections are minimized with thorough data gathering and an effective proposal, but there will always be some unforeseen hurdles. Effective objection handling increases your closing ratio and lays the groundwork for future business. It’s never no…it’s only […]
Last week Neil Bell wrote that help wanted billboard ads are surging. Billboard Insider spoke with Blip’s Daniel Fleischer to understand whether their automated self-serve platform is being used for hiring and recruiting ads. Blip is a good litmus test because their platform is used by thousands of small businesses […]
Getting autonomous cars right is harder than you think. Twitter user Andy Weedman noticed his autonomous car stopped after he passed a billboard with a stop sign in the ad. Level 5 autonomy is harder than you think. Here’s the video showing what happened. [wpforms id=”9787″] Paid Advertisement
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Vital Outdoor Advertising Market: Oklahoma Address: PO Box 2615, Edmond OK 73083 Phone: 405-844-7446 Vital Outdoor Advertising operates 18 digital and static billboard structures with 36 faces in Oklahoma City. The firm is privately held and was founded in March 1996. Shannon Booher is President and CFO. Justin Booher is VP of […]
Pete Hautem has 44 years experience in selling out of home. Here are a couple of his keys to effectively selling out of home. Billboard Insider asked Pete to talk about selling digital billboard ads. How is selling digital different from selling static.? Overall, selling Outdoor ads is basically the […]
By John James, Signbird Operators ask me if they should list their billboard inventory as “Sold” or “Available” on their OOH website. Great question! The last thing you want to do is give a potential advertiser a reason NOT to pick up the phone and call you. Put yourself in […]
Some advice from Link Media CEO Scott Lafoy and Lamar CEO Sean Reilly on the benefits of decentralized management taken from In Their Words – Out of Home Executives Talk About Out of Home. Scott Lafoy, CEO, Link Media First and foremost, we’ve been establishing local managers for each of […]
Company: Viscom Outdoor Markets: California Headquarters: 11199 Shadow Court, Auburn CA 95602 Phone: 877-484-7266 Email: dave@viscomoutdoor.com Viscom Outdoor was founded in 1974. The company operates and represents approximately 30 billboard structures in Northern California. Insider talked with Owner Bob Townsend and Manager Dave Moran. Bob you’ve got a great story about […]
Andy Goodman, President of AGE Advertising, has 34 years experience siting and developing billboards. Today he talks about what makes a good billboard site and the most difficult site he ever developed. How did you get started in site development. When I went to work with Tom Martin, Martin Communications…That […]
