NEW YORK, AUGUST 4th 2021 – kencko, the direct-to-consumer nutrition brand known for its all-natural, pre-made smoothie mixes that help people get their daily recommended servings of fruit and veggies, teamed up with NYC-based Adgile Media Group last week to launch its first out-of-home advertising campaign. The campaign, adorning a fleet of delivery trucks, takes a knowing swipe at the brand’s digital origins and the frustrations of online advertising.
With arresting copy lines like “The only thing blocking this ad is the traffic,” “One of those ads that follows you around everywhere,” “Click below to hide this ad,” and “An ad for people who reject cookies,” the campaign’s creative nods to the digital universe by using pixelated text and ‘windows’ graphics.
“Like most D2C brands, digital is our home medium,” said Ricardo Vice Santos, co-founder of kencko. “But we’re very aware of its limitations. Digital ads can be intrusive and annoying for the consumer, and they’re pretty formulaic – which makes it hard for brands to do something truly original. For our ‘IRL’ advertising debut, we wanted to make fun of ourselves, and maybe strike a chord with people’s experiences of the online ad world.” Ricardo’s own role in the campaign is summed up in the final truck ad, which simply reads, “Our CEO bought some media and all he got was this lousy truck side.”
Adgile’s CEO Mitchell Gordon struck a similar tone when asked how Adgile’s format compares to digital. “We started Adgile due to the large limitations and decreasing ROI of digital advertising. We created a more effective advertising format, with the same data capabilities that made digital advertising popular. We couldn’t be happier to partner with a great brand like kencko to make this bold statement throughout New York City.”
Since launching its dietitian-approved, no-fuss smoothies in the U.S. in 2018, kencko has quickly become a staple for health-conscious, busy people everywhere. Their products, which target a range of nutrition goals, from immune support to post-workout recovery, offer plant-based nutrition in the form of organic powdered fruits and veggies making it simple for people to fill the fruit and vegetable gaps in their daily routine. With no need to freeze or blend, these go-anywhere smoothies and stylish mixer bottle slip easily into your purse or backpack, so that you always have a healthy snack at hand.
For more information about pricing and program options, visit kencko.com. To learn more about Adgile Media Group, visit Adgile.co
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