Author: billboardinsider

Free Speech Challenge to Caltrans Political Sign Restrictions

“Political speech is one of the fundamental important hallmarks of the first amendment.  I think limiting political speech to certain timeframes is simply unacceptable.” – NorCal Outdoor Media attorney Joshua Furman Norcal Outdoor Media has filed a federal lawsuit saying that Caltrans restrictions on political ads are unconstitutional.  Norcal wants […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Company of the Day: Blue Outdoor

Company: Blue Outdoor Headquarters: 419 Park Ave. So., Suite 605,  New York, NY 10016 Markets:  Nationwide. Phone: 212.759.0200 Email: SALES@BLUEOUTDOOR.COM Blue Outdoor operates an indoor and outdoor out of home plant primarily in shopping malls and lifestyle centers.  the firm has 41,732 ad faces in 231 retail locations in 40 states.  The company was […]

Outdoor Legal: Use Certified Mail.

International Outdoor v SS Mitx demonstrates the importance of using certified mail to deliver important written notices under a billboard lease.  It also addresses the issue of lease abandonment.  Here are the facts In March 2009 International Outdoor entered into a lease to erect a billboard on property owned by […]

Out of Home Conference Rooms – Part 3

Joyce Outdoor has a great conference room.  It’s sunny and spacious and houses Kevin Joyce’s collection of out of home nameplates. Vinyl Printer Circlegraphics conference room showcases the work that they do rebranding businesses. What does your out of home conference room look like?  Email billboardinsider@gmail.com. [wpforms id=”9787″] Paid Advertisement

Consumer Reports on OOH and Privacy

The respected Consumer Reports  has published a post on the use of data.  You may be asked about it.  Insider makes these observations: Respect for privacy is important; our use of data is anonymized. Our goal is to match messages to audiences while respecting privacy. Learn more about privacy and […]

Watchfire Completes Fremont Street Experience.

DANVILLE, Ill. — (November 21, 2019) — The last of 59 truckloads of digital signage modules left the manufacturing facility at Watchfire Signs in Danville, Ill. recently, closing out the chapter on the renovation of the world’s largest single video screen, Fremont Street Experience in Las Vegas. Watchfire Signs, selected last year for […]

Clear Channel Airports Launches Web App for Performance Data

New York, NY  – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today that U.S. airports will now have online access to their advertising program’s performance data via Clear Channel Airports’ new cloud-based reporting web app. The innovative web app, […]

Company of the Day: Big Outdoor

Company: Big Outdoor Markets: Nationwide Headquarters: 1528 Slocum St, Dallas, TX  75207 Phone: 214-969-5800 Email: info@bigoutdoor.com Big Outdoor owns and operates high profile billboards and wallscapes in major US cities.  The company was started in 2013 and is owned by Brad Berkley, Eric Niemeyer and  SunTx Capital Partners which has allocated […]

One Independent’s Digital Billboard Strategy

Allison Outdoor has 1,270 out of home faces and 29 digital billboards deployed across North Carolina and Georgia.  Insider asked Allison’s President Claude Dicks to talk about digital billboards. You’ve got 29 digital billboards.  How do you decide to install or convert a digital? We look at a couple criteria.  […]